Archive | October, 2011

The iTours Halifax Mobile Tour App

28 Oct

World War I, explosions, hauntings, rum-runners? Yup!

Explore historic Halifax in this 60 minute audio walking tour and you’ll walk away with the storied accounts every local knows by heart and the insider tips your fellow travelers want to hear.

You’ll explore your way along the Waterfront and Downtown districts with narrators past and present, including three-time mayor of Halifax, and founder of one of North America’s oldest breweries: “The Father of Halifax,” Alexander Keith. They’ll guide you through the regional and provincial hub of Nova Scotia with the relaxed pace and warm hospitality for which the city and its environs are known.

Our own Audissey Media, alongside iTours Halifax, produced this layered soundscape to offer a vivid portrait of the city dubbed “The Jewel of the Atlantic.”

“I’ve never been to Halifax, but after listening to this tour, I really want to go!”

-the writer of this post

Halifax Mobile Tour Splash Screen / QR Code

Experience the Halifax mobile tour app. Use this QR code to take you to the iTunes Store.

Part 2 of Marketing Your Smartphone App: Online

26 Oct

So we covered some of the basics of Marketing Your Smartphone App: OnSite.

Now let’s talk about marketing your museum’s mobile app online.

Marketing your app online is fun because you can use video and compelling images to get people excited about your organization and the app.

So now let’s jump in to things you can do to market your museum’s mobile app online.

1. Make it very visible on your website:

  • Place a link to the mobile app on your website, so visitors can access it on their own phones and tablets.
  • You may want to promote it on your Home page or “Planning Your Visit” of “Latest News” section of your website
  • If you have a blog, do a blog post on it
  • You may want to create a visually appealing“Landing page” dedicated to details of the mobile tour. – This way you can link back to this page from social media or other promotional mentions and get people excited about your app. Here are some examples of what our clients have done:

2. Promote the Tour Online & Via Social Media

  • Announce it via your Facebook, Twitter, LinkedIn networks
  • Put it in your monthly newsletter (email and/or print)
  • Send an internal email so that all of your staff is aware of it and has the chance to give it a try
  • Send an email announcement to partner organizations (i.e. NEMA) and colleagues (i.e. museum list-servs)

3. Submit your app to online Web App stores.

You may wish to submit your app to the following sites so that it is listed in these directories and easier for users to find:

There are many more ways you can promote your app and increase the awareness and use of your app.  Next up I will be sharing thoughts on PR, Launch events and Social Media.  Look for more posts to come…

The Provincetown Walking Tour Mobile App

17 Oct

The Pilgrims’ signing of the Mayflower Compact. The birthplace of America’s oldest art colony. The beginnings of modern American playwriting. Provincetown is a rare place that spans four centuries of American history and culture.

With such a rich and diverse local history hidden in its harbor, homes, and landmarks, it could be easy to miss all that Provincetown has to offer. Luckily for us, the Provincetown Historical Commission has lovingly compiled 50 historic buildings and sites for visitors to discover by foot.

Armed with pictures, voice narration, and written summaries of each place, the Provincetown Walking Tour App is a truly interactive tour that anyone can use.  You can choose to explore at your own pace using the site list and map, or let the app lead you on your own personal tour of this Cape Cod gem with its guided tour.

Experience The Provincetown Tour on any smartphone. Go to or use this QR code.

Marketing Your Smartphone App: OnSite

4 Oct

Great, your museum or city has a smartphone app!  Now the key to success is getting visitors to USE your app.  This post is the first in a series which I will be posting on how to effectively market your app.  In this post we will cover ways you can promote your app on-site at your location.

In our experience 2 things are key:

  1. Awareness – Visitors must know about your app
  2. Accessibility – It must be very easy for visitors to get the app


Here is a simple checklist of things you can do to make sure visitors are aware of your app:

  • Large, prominent signage in the lobby/ entrance
  • Countertop signage on admission desk
  • Plaques by each piece on your mobile tour
  • QR code and/or app address printed on all maps and brochures within museum
  • Customer-facing staff must be trained and familiar with the app


As far as making your app easy to get – app size, technology platform and delivery method are all important.  What do I mean by this?  Well, if you only have the app available as an iPhone app, then Android users, Blackberry users, and, well, anyone without an iPhone (and non-iPhone users make up 75% of the smartphone market) will be unable to access your app.  A Web App solves all of these problems.  A Web app paired with a QR code can make getting to your app a snap.

Here is a great example of signage which hits both of the key objectives.

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