Great, your museum or city has a smartphone app! Now the key to success is getting visitors to USE your app. This post is the first in a series which I will be posting on how to effectively market your app. In this post we will cover ways you can promote your app on-site at your location.
In our experience 2 things are key:
- Awareness – Visitors must know about your app
- Accessibility – It must be very easy for visitors to get the app
Awareness
Here is a simple checklist of things you can do to make sure visitors are aware of your app:
- Large, prominent signage in the lobby/ entrance
- Countertop signage on admission desk
- Plaques by each piece on your mobile tour
- QR code and/or app address printed on all maps and brochures within museum
- Customer-facing staff must be trained and familiar with the app
Accessibility
As far as making your app easy to get – app size, technology platform and delivery method are all important. What do I mean by this? Well, if you only have the app available as an iPhone app, then Android users, Blackberry users, and, well, anyone without an iPhone (and non-iPhone users make up 75% of the smartphone market) will be unable to access your app. A Web App solves all of these problems. A Web app paired with a QR code can make getting to your app a snap.
Here is a great example of signage which hits both of the key objectives.
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