TourSphere will be jetsetting up and down the East Coast this week to two excellent museum conferences. If you’re in the area, come by and say hello.
1. New England Museum Association – Hartford, CT
On Wednesday, November 16, at 9:00am, TourSphere CEO Rob Pyles will be leading a panel discussion titled, “Is a smartphone app right for your museum?” A number of New England organizations will be sharing their experience in launching a mobile tour, including Strawbery Banke Museum and Mount Auburn Cemetery.
We will also be in the Exhibit Hall all day Thursday and Friday. If you have questions about smartphone apps or want to see how easy getting an app can be, come visit us at Booth 10.
Learn more about NEMA’s Annual Conference.
2. Museum and Computer Network Conference – Atlanta, GA
Join us on Thursday, Nov. 17 and Friday, Nov. 18 in the MCN Exhibit Hall at the Hyatt Regency for this year’s conference titled, “Hacking the Museum”. If you’re a museum professional in Media or IT, MCN is a must. Come hangout with industry thought-leaders, see what other museums are up to and get inspired.
TourSphere is in the Exhibit Hall – come by Booth B7 to say hi.
More than just plants, this Official App for Coastal Maine Botanical Gardens, utterly captures the essence of Maine. Sparkling waterfront, native forests, and antique stonework are coupled with beautiful landscaping and gardens in this 250-acre coastline beauty.
Newly renovated in 2011, the Haney Hillside Garden is a gently sloping area between the Central Gardens and the waterfront. Let our interactive maps guide you on your journey as you walk along the path: Explore each turn as they reveal dramatic waterfront views, impressive stonework, and artful focal points.
The app also features helpful visitor information, hours and directions, and an events calendar so you can discover the entirety of the Gardens for yourself. Visit for just a bit or wander for hours, but be sure to take it all in – It won’t stay this way for much longer. The Garden is forever changing as nature and geology transform through the seasons.
There is never a dull moment on the mobile landscape. Here’s a quick peek into the current market as of November 2011 (thanks to Nielsen for the stats).
Smartphone use among age groups - notice a pattern?
What is consistent? Growth.The chart above represents only a 12-month span but almost every single age group showed a 20% increase in smartphone adoption. In just one year? That’s crazy.
Also interesting to note that nearly 2/3 of Americans from 25 – 34 own a smartphone. And about 50% of all Americans between 18 – 54 own one.
Let’s look at another stat:
Battle of the platforms - look at that big green chunk!
First, look on the right. Android is kicking butt. Seriously. It outranks the iPhone 43% to 28% (it should be noted that iPhone remains the best-selling phone model, however). What does this mean for you? For one thing, it means you probably shouldn’t offer just an iPhone app to your visitors – because you’d only be reaching 28% of smartphone users. Wow.
And lastly – there are still a huge number of people who don’t own any kind of smartphone, but will be getting one very soon. This means there is room for volatility in the market – another major player could enter the space and have room for significant growth. Or one of the existing players could become dominant. Either way, we don’t know. What does that mean to you? It means, for heaven’s sake, don’t tie yourself to one platform. Build an app that is flexible and can play well across platforms. The last thing you want is to invest in an app that is obsolete in two years.
Developing your mobile strategy is a big deal. A little knowledge of the market and thinking ahead can save you a lot of headache and frustration down the road. So build for the future and build a flexible app.