Archive | December, 2011

The Basics for DIY Museum Audio Tours

30 Dec

This post is the first in a series of “do it yourself” articles by Glenn Forsythe, Chief Soundscape Architect here at TourSphere. We hope you find it helpful!

With the advent of portable and affordable digital recording devices, we are all the benefactors. Being in charge of your own audio tour content can save you a lot of money – so even small museums can have professional-sounding audio tours.

What it does take, however, is a little bit of insight to know how to maximize the quality of your finished product. This post will help provide you with some fundamental concepts that, when utilized, will guarantee never prefacing your project with “sorry about the sketchy sound quality.”

Before going through any specifics, the most important thing to stress is what techniques will remain true to virtually every recording situation, and can make or break your audio.

Getting Started: Recording Level

Probably the number one biggest culprit in bad audio is recording level. Either too quiet or too “hot”, a poor signal is a mortal sin in audio production. The recording level is the amount of “gain” or amplitude that you are letting in to your recorder from your microphone. Too much gain in your recording level will result in the dreaded “clipping,” sounding to our ears as distorted and abrasive. Too little gain will result in legibility issues, which can’t necessarily be fixed by simply making it louder later (all of the noise in your signal will be boosted too, causing background noises to be amplified, too).

So how do we control these problems? The most important thing to know is how to look at the level meters on your recording device. Digital signals are measured on a scale where zero decibels, or 0dB, is the maximum amount of input a recording can have before distorting. A bit counter-intuitive, but absolutely no sound should ever have the meters hover at or above 0dB.

You also don’t want to overcompensate by having the signal hovering too low at around -32dB either, because the signal is too weak. It can be a bit tricky, because the volume of people or objects you are recording can be very dynamic, causing peaks and valleys in the signal. However, if your meters are registering an average between -12dB and at most -3dB, you should be safe and get a good recording level.

Consider Your Location

The other critical consideration for recording decent audio is your location. This is where it gets tough to control the elements, especially if you are outside in a noisy environment. What you can do is try to pick locations that minimize extraneous sounds. Your best bet for recording audio-only is to find the quietest room where people aren’t going to be in and out, opening and closing doors and talking over the subject. You also don’t want to pick a room that is next to a furnace, computer server room, or any kind of loud hum or steady noise floor. Though some post-production software can reduce this, it is always best to avoid it from the start.

Finally, if you are recording inside, I would try and stay away from highly “reflective” spaces. All traveling sound interacts with barriers (i.e. walls, floors, ceilings) differently depending on the material of the barrier. Some reflect the sounds, others absorb them. Try to avoid spaces that have lots of marble, concrete, or stone walls and stone floors, as well as vaulted ceilings or other large spaces with an echo. Sometimes these spaces can’t be avoided, but if you have the option of finding a medium sized office room with carpeting and without excessive hum, your end result will be much better off.

One trick to measure sound reflection is to clap loudly in the room. Do you hear an echo? If so, you better find another recording space.

Recording level and environment will be important for every recording device you will ever work.

Make sure that you are recording digitally. Of course there is a huge world of digital recording devices, but this is definitely something where higher price doesn’t make or break what you can do. You really don’t need anything with too many bells and whistles. Unless it has a high-quality built in microphone, I would just make sure that it has a standard XLR microphone input on it, so that if you get a nice microphone later on, you don’t have to lose any quality by adapting the connection. (I won’t get tech-y with an XLR explanation, just know that it is the standard way of connecting most microphones and is a three-pronged input). The only other feature that is really important for digital recorders is for the microphone preamps (what boosts the recording signal to be recorded) has what is called “phantom power,” or a 48v power reserve needed by condenser microphones. Condenser microphones are pretty much ubiquitous, and usually reproduce a more accurate, clean sound. If you ever get one in the future, they do need this 48v of power to operate, so when looking for digital recorders I would make sure this is included.


Let’s briefly mention microphones. Yes I said briefly, because discussing mic selection can be about as unending as picking out ingredients to cook virtually any known dinner. They all have different outcomes, flavors, and prices. Luckily for us, we don’t have to bust out the white truffles to get a tasty recording.

So what do people in the field use? It depends on the project and environment, of course, but a very common microphone type is a “shotgun mic,” so named for its gun barrel-like appearance. The reason why this mic is so widely used for on-location recordings (especially video shots) is that their radius for picking up sound is very narrow. In other words, wherever you point the microphone will pick up that sound much louder than surrounding sounds, even at a distance. This gives a much better pinpoint accuracy so that the person or object you are trying to record gets the most of the signal without extraneous noises. These are commonly a type of condenser microphone, so they will require that 48v power from your recorder.

Another common microphone to use are lavaliers, or lapel microphones. These are very small mics that can be clipped on to a subject’s shirt directly under their heads. These are ubiquitous with video shoots, because they are the easiest way to get close to your subject without being seen very easily. The wireless ones can be a bit more expensive than others, but there might be times where the investment is worth it.

Of course there are dozens of other types of microphones out there, but these two are very common in productions that aren’t done in recording studios. The final type of mic worth mentioning is the one you may already have. Chances are, someone went to Radio Shack a while back and bought some hand held mic that currently resides at the bottom of a junk drawer. Believe it or not, using the checklist of recording techniques we discussed, this one might do just fine. You could use a $1000 microphone but if you ignore our recording tips, you still won’t get anything more usable than your Radio Shack special.

What is your experience with recording audio? Any success stories, or disasters, you want to share?

Getting Front-Staff Buy-in on Museum Mobile Tours

6 Dec

One of the biggest challenges in launching a mobile tour, ironically, can come from your own staff. Namely, live docents and front-desk staff.  Change can be tough to embrace – so what are some ways to get your beloved Visitor Services enthusiastic about your?  Here are some suggestions:

Win Converts by Involving Them Early

Or, “you get more bees with honey”. As soon as you begin forming the specifics of your museum’s mobile app get your visitor services staff involved.  Ask for their input on what the app should include, what their ideas are for a narrator, content, features, etc. To be clear, do not give them the false impression that all of their suggestions will be implemented, but getting them involved makes them feel like a part of something, rather than an antagonist against something.

This not only empowers your staff, it also makes your app better – after all, they are the ones who spend the most time dealing with visitors.  They are the ones who hear “Where are the restrooms?” “Where is that famous painting I came to see?”  5000 times per day from your visitors – so they can help you think about things from the visitors’ perspective. Other departments might not be thinking about such practical, street-level matters.

We have even had some clients who used their docents and staff as the acting and voiceover talents in their app. Granted, they were very talented – but the deep level of involvement got all the staff psyched about the app when it launched.

Beta Testers

Once your app is in a rough draft phase it’s a good idea to have people test it – not just by sitting at a desk and surfing their phone, but in its real-life environment. Your visitor services staff is the perfect beta test audience – they typically vary in age, background, tech-savvyiness and interests. Create a feedback form so everyone who gives the app a test-drive has a formal way to record their feedback and suggestions.

Launch Event

Every good museum app launches with an event!  Make sure to invite all of the staff members who helped along the way.  This is not only a great way to thank them for their help, it also gets them excited about the launch.

Incentive Program

Once the tour is available to the public you may want to set some sort of incentive program up – this can be tied to the success of the app itself or to social media to promote the app.  For example, if an app reaches 10,000 views in its first month or if you get 500 Tweet/Facebook mentions.  Enlisting the help of your Visitor Services staff to help spread the word is another great way to get them involved on a deeper level.  And remember – the more involved they have been up to this point the more excited they will be to help promote the app.

If you’ve launched an app and have some insight to share, we’d love to hear from you. What’s your experience – have you launched an app? What was your experience with your staff? If you haven’t launched an app, is it a concern?

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