Smart Resolutions: Three Things You Must Do in 2013 to Simplify Your Audience Engagement

4 Jan

01.06.2012-IslandLivingStupidNewYearsResolutionsToForgetAndACoupleGoodOnesToKeepAh, New Year’s resolution time. In our personal life, we often resolve to eat healthier, be kinder or make those phone calls to long lost friends once a month. But professional resolutions can provide a boost to your year as well. All resolutioned out? Don’t worry; we’ve come up with three social media resolutions for you for 2013. Make these three simple new year’s resolutions for your social media program this year and ensure that your organization will be more engaged by the time the ball drops again!

Get Sane About Your Social Media
If you’re still logging into Facebook, Twitter and Pinterest separately to post, and posting in real time all the time, it’s time to save your sanity and get a social media dashboard. As more social networks crop up, it’s increasingly important to maximize your time and control over your social presence by using an integrated dashboard that allows you to post to multiple networks, schedule posts and review your statistics. A good dashboard also allows you to keep tabs on important search terms, hashtags, mentions and other relevant details that allow you to engage effectively with your audience.

If you’ve been itching for a dashboard but aren’t sure where to start, we have some suggestions for you (no excuses now!):

  • TweetdeckIf you’re just managing a Twitter account, Tweetdeck is a powerful tool. Available for both your desktop and mobile , Tweetdeck allows you to follow specific feeds, search terms and hashtags, to schedule tweets and to filter out the information you want so that you can be a more engaged and powerful Twitter user. It also allows you to manage multiple Twitter accounts from a single dashboard.
  • HootSuiteManaging multiple accounts and/or multiple networks–both Facebook and Twitter–is a breeze with HootSuite. HootSuite is great for teams that manage social media because you can assign tasks as well as monitor specific feeds and search terms, schedule tweets and create custom reports.

Admit that Mobile Must Be a Part of Your Interactive Strategy

If you’ve been in denial about mobile, 2013 is the year that you must come to terms with it. Numbers don’t lie, and in order to engage consumers, you have to market where they live. Not convinced? Consider this:

  • 1.08 of the world’s 4 billion mobile phones are smartphones. 3.05 billion are SMS enabled. (Source: Microsoft Tag)
  • Almost 8% of all web traffic in the US is mobile traffic. (Source: Pingdom)
  • 88% of adult Americans have a cell phone, whereas 57% have a laptop. (Source: Pew Internet)
  • 45% of all adult Americans own a smartphone. (Source: Pew Internet)
  • 55% of adult cell phone users use the Internet on their mobile phones, double the number from three years ago. (Source: Pew Internet)

Mobile use is so ubiquitous, it’s impossible to deny that having a mobile-accessible site, web app and other tactics that allow your organization to engage with your audience via mobile devices is essential in 2013.

Spend Smart on Technology
Thanks to the fact that technology continues to get better, faster and cheaper, it’s time to reassess how you’re spending your money this year. Are your technology expenditures freeing up your staff to do more meaningful work? Are you investing in flexible hardware that will change as your needs do? Do the systems you have make your organization look up to date and cutting edge, or do they seem outdated to the average user?

At TourSphere, we’re in the thick of this resolution as we launch our new kiosk product. Many of our clients are choosing to create tablet or iPad kiosks instead of traditional, bulky and inflexible kiosks. Using the TourSphere Builder, they are creating flexible web apps that they can change in an instant and simply placing tablets and iPads in place of bulky kiosks. Some apps answer basic visitor questions, allowing staff to provide more meaningful services, while others provide additional information on sites or exhibits, more deeply engaging users.

No matter how you do it, it’s important to focus on being more engaged with your audience in 2013, and that means doing your best to communicate with them in the places they naturally go. Whether that’s being accessible by mobile device, more deeply engaging them within your site itself or ensuring that you’re part of their social media feeds, develop your plan for 2013, and stick to your resolutions!

Tell us: What’s your social media, mobile or engagement resolution for 2013?

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