If, upon visiting the Boston Harbor Shipyard and Marina, you noticed that one of the buildings had a large half man, half octopus sculpture on top, your curiosity might be piqued. (The name of the sculpture is Iscariot, by the way, and he’s made of recycled steel and reclaimed wood.) What is a piece of art doing in a marina?
Iscariot is not alone; the HarborArts project has turned the Boston Harbor Shipyard and Marina into a veritable art museum, but instead of walking by puzzled, visitors can now access the entire exhibit through their mobile devices on a TourSphere tour, engaging with the work and learning more about the artists.
An interactive map allows visitors to conduct a self-guided tour of more than 30 different pieces of art around the Marina. It also allows HarborArts to engage visitors about its unique mission: to protect and preserve our oceans and waterways by helping each of us to understand the issues and solutions facing our blue planet, using monumental art and public sculpture to raise awareness.
The HarborArts app is a classic example of how a mobile tour can turn what might be a confusing sight to a passerby into an opportunity for engagement with an organization and education about a mission. Further, it provides a virtual tour experience for those who aren’t able to visit the open air museum directly, with excellent photos, background and artist information about each piece of art.
In an effort to also promote the artists featured at HarborArts, the app also provides information about each artist and, when applicable, links to their blogs and websites. For those impressed by the exhibit, they can choose to instantly “Like” HarborArts on Facebook or follow the organization on Twitter, providing immediate interaction and the ability to capture the visitor’s interest before they leave the exhibit. It also provides a donation button embedded into the app, again providing an instant way to access and engage the visitor.
The HarborArts TourSphere app is another creative way for a small nonprofit organization to expand their reach and engagement economically and without hiring staff for tours. If you ever visit the Boston Harbor Shipyard and are wondering about the artwork hidden about, check out the app for the details!