Archive | November, 2013

5 Reasons to Build an App for Your Event

6 Nov

Regardless of the occasion—open studio, professional conference, or other—hosting an event takes a lot of effort.

Several TourSphere clients have used our app builder to create “Event Apps” that make life easier – for you and event attendees.

5 Ways an Event App Can Help You and Your Guests

Smartphone user at conference1. Have schedules at your fingertips. An app provides real-time schedule information in one accessible place—that is easily editable with our builder.

For their 2013 conference, the Virginia Association of Museums created an event app and added a Schedule section. It broke down all activities over the four-day conference, providing a convenient reference point for attendees.

2. Integrate directions and maps. Our app builder allows you to integrate a Google map or even insert a custom map with touchable hotspots for indoor events, or situations with poor connectivity, that takes users to specific points in the app.

The arts organization New Art Love uses TourSphere to build apps for open studio events for local artists. Not only does the app show users where to go, it lists the numbers and names of all artists at each point of interest.

3. Make recommendations about local attractions. Some guests might not know where they can grab a bite to eat on the way to the event, or what else there is to do in the area if they arrive early. The New England Museum Association used their 2012 conference app to detail city tours and point users to transportation and dining options.

4. Provide a portal for other event resources. An event app can also remind your guests why they’re coming and what to expect from the event through the careful placement of mission statements and background information about you, the host. You can also provide info for users to follow up after the event. For example, apps created by New Art Love allow visitors to look up their favorite artists and directly link to their websites, increasing purchases associated with the event and bolstering interest in the community. Apps can also be excellent tools for providing additional sponsorship and exhibitor visibility.

5. Make your guests feel cared for and welcome. The host’s ultimate responsibility is ensuring that their guests have a good time. By putting all the practical information about your event in one place, you and your co-hosts are free to greet guests personally and focus attention on the event’s purpose, whether that’s promoting a new product, showcasing ideas, or bringing family and friends together.

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