Q&A with Andrea Early, Marketing and Communications Director
Big bugs. Windmill. Vintage carousel. Designer labyrinth. The Heritage Museums & Gardens in Sandwich, MA has all the quirk and charm you would expect from a historic museum on Cape Cod. Spanning an expansive 100 acres, it is the largest public garden in Southern New England and celebrates American culture with three galleries that showcase New England folk art, vintage automobiles, and special exhibits. The space is designed to encourage visitors to learn, explore, and discover.
Q. Why did you decide to create a tour app for your organization?
A. We always like to offer information in a variety of formats and apps are now an important part of the mix for our visitors.
Q. What are the goals for the app?
A. It’s a great promotional tool and a convenience for tech-savvy visitors. Plus, our goal is to cut down on the amount of printed maps we give out, helping to preserve the environment and reduce litter in the gardens.
Q. What are the benefits for visitors to use the app?
A. By its very nature, the app offers more in-depth information than our map does. Visitors can tap on linked sections of the map to get more information about the gardens and exhibits and additional photos. There is general information available, too, like our hours of operation, admission, and membership prices. It’s also a great place to list our sponsors!
Q. Can users expect to see any new content in the upcoming year?
A. We plan to keep evolving the app and hope to add audio and video at some point in the coming year.
Q. What advice would you give to other organizations who are looking to create an app?
A. Don’t put it off. It was amazingly easy to do and it’s a great addition to your marketing and communications tool set.
Q. How did you like working with the App Builder?
A. The App Builder is great–easy to use with great support from the TourSphere staff.