The right signage in the right places.
It’s your first time here, you step into the lobby and look around. There’s the kiosk where you can purchase tickets, the gift shop is nearby, and beyond the new exhibit you’ve heard about. The ticket line is moving slow so you check your phone. After looking at Facebook and email, you get your tickets and walk in. Later that week a friend asks what you thought of the interactive images in the tour app. You’re confused – “What app?”
Sound far fetched? It’s not.
Physical signage can be the most overlooked step in building a successful mobile experience. And while indeed there are many ways to market your project, without signage, there’s no way for a newcomer to stumble across your tour. Here are tips to avoid this all too common scenario.
Use a unique design!
Design matters. Signs for your project should be a continuation of your branding/presence. Whether it’s through typography, colors, or logos, visitors should know who’s behind the project! With good design, users can determine at a glance if the mobile app is an educational guide, a clue on a treasure hunt, or a family experience aimed at children.
While you don’t want to clutter your signs, they should include all the information needed to access the project, such as:
Where users can download the app.
What URL they need to visit.
What phone number they need to dial.
What QR code they might scan.
Fun Fact: QR codes can be scanned using SnapChat! Check out our Flickr page for more examples.
Place signage strategically!
Even well designed signs do you no good if they’re not at eye level. Signage should be between four and five feet off the ground. The average sign we produce is 8.5” x 4.25” but we can go larger, or smaller depending on your requirements. Be aware, however, that smaller signs are easier to ignore. Before you mount or install your signs, make sure you know which areas receive the most foot traffic.
Be mindful of your signs after their installation. Outdoor signs naturally receive plenty of wear and tear, but indoor fixtures can be susceptible to damage too! Certain materials can increase longevity of your signs, but even a sturdy signage can be easily covered by overgrown vegetation, spoiled by vandalism, or marred by weather related damages.
At OnCell, we’re happy to provide feedback and consultations regarding your signage. We’re here to help!
In fact – through the 30th of this month – OnCell is providing a 10% discount on all sign and label orders. Talk to your Client Account Manager to order your signs today!