OnCell Acquires US based Competitor – Tour Buddy

ROCHESTER, N.Y., August. 26, 2019

“We are thrilled to add the Tour Buddy brand to our portfolio and welcome both their team and clients. Together, our innovative technologies will keep us ahead in the market, offering an unrivalled product and feature set.” Thomas Dunne, CEO, OnCell

Acquisition of Tour Buddy will drive mobile tour app technology innovation for cultural and historic sites

OnCell announced today it has acquired the Tour Buddy platform from Savannah, Georgia based company Tour Buddy Apps, a respected competitor in the mobile tour app technology space. OnCell pioneered the first self-guided mobile tour platform for cultural sites and historic destinations and allows organizations to offer their visitors immersive educational experiences using their smartphones and tablets.

Over the past decade, OnCell and Tour Buddy have both succeeded at building innovative mobile tour app technology solutions designed to meet the changing needs of museums, parks, attractions, cities, and historic sites of all sizes. With location-based mobile tour delivery, native and web apps, hands-free touring, gaming, and beacons, both companies have consistently evolved their platforms as new technologies become available, furthering their commitment to providing cutting-edge products for their clients.

The acquisition strengthens OnCell’s position as a leader in the self-guided mobile tour app space and expands its commitment to support hundreds of organizations in their efforts to engage and educate visitors.

OnCell was founded by entrepreneur Thomas Dunne, who has served as Chief Executive Officer and President since OnCell’s inception in 2006. Dunne, with over 25 years of experience in application development, telecommunications, and sales, has grown OnCell to a team of nearly 20 employees.

“This is an exciting time for OnCell. We are thrilled to add the Tour Buddy brand to our portfolio and welcome both their team and clients,” said Thomas Dunne. “Together, our innovative technologies will keep us ahead in the market, offering an unrivalled product and feature set.”

Tour Buddy was founded by avid traveller, Yvonne Jouffrault, in 2009 with the mission of bringing the ‘museum audio wand experience’ to mobile phones and empowering visitors to learn more about their surroundings through an intuitive multimedia tour in their pocket.  Over the years, Tour Buddy evolved into a mobile and web app publishing platform for destinations around the globe and has remained focused on delivering a top notch user experience for visitors. 

“Our team is thrilled to be joining forces with OnCell,” said Sarah Pounders, chief customer officer. “Our platform paired with OnCell’s strong global presence creates a powerful worldwide footprint that will allow us to bring a more engaging visitor experience to a wider audience. The combined product suite will allow us to pick the best solution for our customers, from small museums to the world’s major cities.” 

Dunne will remain President and CEO of OnCell and plans to keep the Tour Buddy team to support existing and new clients. “Our people are core to OnCell’s success. It is their expertise, desire to push boundaries, and passion to ship great products which allows us to expand our technology and keep us best in class. We are elated to have Tour Buddy’s team join our family,” added Dunne.

“Combined, we now power thousands of projects for our clients, delivering stories and interpretation to millions of visitors across 23 countries, making us a clear leader in the mobile tour technology space. The new OnCell will continue to drive technology innovation while providing customers with exceptional support for their projects.”

About OnCell

OnCell provides a full range of mobile tour technologies for museums, parks, and cultural destinations. With a variety of interactive services such as a DIY app builder, native and web apps, audio guides, beacon tours, and games, OnCell helps organizations become mobile-friendly. As mobile communication experts who are passionate about the arts, outdoors, and education, the OnCell team has worked on over 3,000 projects both in the U.S. and internationally since its inception in 2006. http://www.oncell.com

About Tour Buddy

Tour Buddy has published over 150 apps to the app store on behalf of clients in 7 countries. Tour Buddy helps to empower tour operators and cultural destinations to create a unique and interesting experience for their guests. The Tour Buddy App Builder platform allows clients to easily build a sophisticated and user-friendly mobile app to heighten their guests’ engagement.  www.tourbuddyapps.com  

Media Contacts:Julia Schonrock, Director of Marketing, OnCell jschonrock@oncell.com +64 (21) 415 643

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