Local Publishers: Selling Ads for Mobile

Publishing isn't an easy road in 2012. At TourSphere, we speak to lots of publishers looking to diversify their revenue streams, provide more robust advertising options and provide different products for their  readership. In fact, eMarket predicts that mobile ad spending for 2012 will hit $2.6 billion -- 80% more than the spend in 2011. … Continue reading Local Publishers: Selling Ads for Mobile

Virtual Visitors vs. On-Site Visitors: Which Should Your App Cater To?

Thanks to mobile apps and virtual tours, armchair tourism has become an increasingly appealing option for many. Whether it's a matter of checking out something that we might not have the time, inclination or money to visit in person or previewing a possible tourist attraction, museum, hotel, or city before we visit, the virtual tours … Continue reading Virtual Visitors vs. On-Site Visitors: Which Should Your App Cater To?

Tour Strawbery Banke Museum on your Smartphone with President Obama

Our friends at Strawbery Banke Museum in Portsmouth, NH are having an exciting week! They recently announced that President Barack Obama will visit Strawbery Banke as a campaign stop this Friday, along with Vice President Joe Biden, First Lady Michelle Obama and Dr. Jill Biden. Obama is the first president since George Washington to visit Strawbery Banke. … Continue reading Tour Strawbery Banke Museum on your Smartphone with President Obama

Apps 101: Native apps vs. Mobile Web apps

I spend a lot of time talking to people and organizations - museums, hotels, universities - about mobile apps. One of the first things I like to point out is that there are different kinds of mobile apps. There are native apps like iPhone and Android apps, and there are Mobile Web apps. It's important to … Continue reading Apps 101: Native apps vs. Mobile Web apps

Making a Business Case for Mobile Apps in Museums

Much has been written recently (here, here and here) about museums having a difficult time adopting mobile technology. The consensus seems to be that although everyone agrees mobile guides are awesome and make a lot of sense for museums, the actual adoption of mobile apps in museums has been a bit slow. Perhaps it is time to make … Continue reading Making a Business Case for Mobile Apps in Museums

It’s ALIVE! Meet the App Builder 2.0!

At TourSphere our mission is to make beautiful, smart mobile apps affordable and accessible to all museums, parks, gardens, hotels and cities.  After lots of testing, listening, debating and many, many hours of engineering magic we're thrilled to announce the release of our App Builder 2.0. It's completely redesigned, re-thought, and rehashed - and we're … Continue reading It’s ALIVE! Meet the App Builder 2.0!

Providing Context to the Visitor Experience

In medias res - it’s that writing technique (first utilized by the Roman poet Horace) where the author inserts the reader into the midst of the action. Suddenly we are on the front lines, in the middle of battle. Where are we? What’s going on? The author deliberately withholds this information, instead letting the reader … Continue reading Providing Context to the Visitor Experience

Mobile Landscape Update: November 2011

There is never a dull moment on the mobile landscape.  Here's a quick peek into the current market as of November 2011 (thanks to Nielsen for the stats). What is consistent? Growth.The chart above represents only a 12-month span but almost every single age group showed a 20% increase in smartphone adoption. In just one … Continue reading Mobile Landscape Update: November 2011

AASLH Post-conference Report

We just returned from the American Association of State & Local History annual conference in Richmond, VA. It was a fantastic time and we had the chance to brainstorm interpretive and mobile strategies with dozens of interesting historic sites and museums from around the country. We're proud of our friends at the Edsel & Eleanor … Continue reading AASLH Post-conference Report