Archive | Apps RSS feed for this section

App Spotlight: Cabot’s Pueblo Museum

8 Sep

Self-Guided Tour Shares the Story of Coachella Valley Pioneer Cabot Yerxa

Listed on the National Register of Historic Places, Cabot’s Pueblo Museum preserves the homestead of visionary explorer, artist, and Mason Cabot Yerxa, whose discovery of two desert aquifers provides fresh water to California’s Coachella Valley and gave rise to the area’s hot springs resorts. After 24 years of construction, which began in 1941, Yerxa completed his 35-room pueblo, which was donated to the City of Desert Hot Springs after his death. The site is operated as a heritage museum and share artifacts of his travels, art, and collection of Native American artistry.

The newly launched Cabot’s Pueblo Museum audio tour shares the story of the adventurous pioneer and his self-built Hopi-inspired home.  The tour takes museum visitors around the structures found on the site’s 5 acres, on which the historic home sits. The app offers new interpretive content about these structures, such as the barn, tool house, and studio house, and prompts visitors to think about how they were created with locally sourced, repurposed materials.

“We have little interpretative material for the grounds and using the app will provide visitors with a stronger understanding of Cabot and simpler times in the Coachella Valley,” says Irene Rodriguez, Executive Director of Cabot’s Pueblo Museum. “Hopefully, the information found in the app will also spark greater interest and encourage users to take a guided tour, which is the only way to see the interior of the Pueblo.”

The content for the app is an expansion of an existing grounds brochure, with the audio tour scripted and recorded by a staff tour guide. The museum is working on a new exhibition in a space that has been closed for over 40 years. As this exhibition unfurls, additional content for the audio tour will be added to the app using OnCell’s flexible app-building platform.

“Our process is to start small and grow. We’re excited to use the app as a tool to enhance the visitor experience and add more content over time,” says Rodriguez.

Cabot's Pueblo Museum Brochure Image

The museum uses brochures to promote the app

The museum promotes their app with brochures and signs for tour stops. The tour can be accessed by a dial in tour number or the mobile web app, which uses a keypad.

Listen to their audio tour with their mobile app at: cabotsmuseum.oncell.com

App Spotlight: Toledo Museum of Art

25 May

Toledo Museum of Art Audio GuideQ&A with Maria Iafelice, Docent Program Manager at Toledo Museum of Art

Since its founding in 1901, the Toledo Museum of Art’s mission has been art education and it has earned a global reputation for the quality of their collection, their innovative and extensive education programs, and their architecturally significant campus. More than 30,000 works of art represent American and European painting, the history of art in glass, ancient Greek, Roman, and Egyptian works, Asian and African art, medieval art, sculpture, decorative arts, graphic arts, and modern and contemporary art. The app provides content that caters to a variety of audiences and allows visitors to explore the galleries in alternative ways.

Q. How does the app enhance the visitor experience?

A. 
TMApp integrates technology into the gallery experience and provides a sensory learning opportunity for visitors to look, listen and learn; we know that people learn in different ways. Additionally, TMApp creates an opportunity for new audiences to access and connect with our collection and for current audiences to see it in new ways. TMApp allows us to communicate with our visitors and also help them to navigate the space.

Q. The app features a very unique approach to an audio tour, with original poems inspired by the TMA collection penned and read by revered Irish poet Paul Durcan. Was it always the intention to use his work in the app when he began his residency at the museum?

A. 
It was a great honor to have Irish poet Paul Durcan write a book of poetry inspired by works in the TMA collection. While working on the project, we knew we wanted to incorporate his poetry in the galleries. The timing of his public poetry readings and the beginning of our relationship with OnCell was happenstance. This audio tour inspired another poetry-related audio tour that’s currently in the works.

Scavenger narrator Cardinal Antonio Barberini gives users clues to locate an animal on the loose in the galleries.

Q. Another unique feature of the app is a “wild animal hunt” for a creature who has found its way out of an artwork and prompts families to follow clues around the museum.  What inspired you to create this experience in the app?

A. Because the Toledo Museum of Art has a long history of immersing children in the world of art, we believe that it’s never too early to start the learning and engagement process. The goal of the Escape! scavenger hunt on TMApp was to have a fun and playful way for families to explore the galleries and to look closely at works of art.

Q. How has the app been received by visitors and colleagues?

A. We’ve received a number of positive reviews including a young visitor who was so excited about the scavenger hunt that he wanted to come back the next day to explore again!

Q. How do you plan to leverage the app builder to share new content?

A. We’ve used the builder to ensure the app is updated and reflects rotating exhibitions. For example, visitors were able to dive deeper into our special exhibition Kehinde Wiley: A New Republic with a mobile guide that includes artist interviews, with video and audio interviews with the artist; images of the Old Master works of art that were the sources for poses, titles, and other details; audio commentary; and other contextual information. We have also used the guide to include information about TMA collection connections, a soundtrack (on Spotify) inspired by the exhibition and created by the TMA Teen Apprentices, and a selection of audio descriptions for visitors with vision impairments. Visitors can look forward to new guides coming this spring that will include accessibility features including extended audio descriptions.

Q. What advice would you give to other organizations who are looking to create an app?

A. You don’t have to do it alone. This project is a collaborative effort across multiple departments including Information Systems, Marketing and Education & Engagement which has been important in the development phase. Additionally, frontline staff has been leveraged to promote the TMApp experience.

The TMapp app features original audio and poetry, gallery tour, an interactive scavenger hunt, and essential visitor info such as admission and floorplans. The app will soon be paired with location-aware beacons to help visitors discover content. It is available for download on iOS in the App Store and Android in Google Play. Access the web app on any web-enabled device at TMAapp.oncell.com.

App Spotlight: Cornerstone Sonoma

12 Sep

Self-Guided Tour Allows Visitors to Explore Gardens, Art, & Shops at Cornerstone Sonoma

Cornerstone Sonoma Mobile App

Cornerstone Sonoma is a wine country marketplace featuring a world-class shopping, boutique wineries and tasting rooms, artisanal foods, art-inspired gardens, and is home to Sunset’s Gardens + Outdoor Test Kitchen. Located at the gateway of Sonoma and Napa County in California’s beautiful Wine Country, Cornerstone is a premiere destination to shop, sip, eat, play and explore.

A major attraction for visitors are the Cornerstone Gardens–an ever-changing series of gardens, showcasing innovative designs from international and local landscape architects and designers. In an effort to enhance the experience for garden visitors, Cornerstone Sonoma has released a mobile app that provides multiple in-depth tours. Featuring an audio guide, images, and many interactive options, this app was designed to complement an onsite visit with both educational and visitor information, such as a guide to the unique shops and galleries.

Along with the narrative, videos, and images, which were produced in-house, the app also includes an interactive map that allows visitors to chose a specific location and stop number. The app provides provides a self-guided tour option, giving visitors the flexibility to explore the area at their own pace with their personal devices.

Cornerstone Sonoma used OnCell’s app building service, QuickStart, to create the app.

The app is available for download in both the App Store and Google Play.

App Spotlight: Texas Time Travel Tours

7 Jul

Q&A with Susan Shore, Heritage Tourism Program Specialist at the Texas Historical Commission

Texas Time Travel Tours, the mobile app created by the Texas Historical Commission, is a true portrait of Texas. The app features over 550 sites, 170 of which are highlighted with audio and video. Currently there are seven statewide tours in the app and one site-specific tour for THC historic property Fulton Mansion. Points of interest cover the entire state, from Amarillo to Brownsville, to Texarkana to El Paso. The primary goal for the app is to inspire people to travel Texas and specifically historic sites, whether that is a historic fort or a downtown district.

Q. Why did the Texas Historical Commission decide to create an app?

A. 
Our team had been considering the development of a mobile app for some time. We traditionally have created travel guides in a print format, but not only is it quite expensive, it limits the content we can include. In addition to broadening our user demographic by introducing Texas history on a mobile device, we also wanted to broaden our storytelling capacity to drive visitation to communities across the state. The THC’s motto is “real places telling real stories”—what better way than to encourage travel to those places?

Q. What are the benefits for visitors to use the app?

A. Accessing the stories of Texas using the app allows the user to have information at the ready on their personal device, whether they are traveling to a location or simply viewing from the comfort of home. Once the full native app format is complete with individual tour download capability, users will have more complete access to points of interest in areas of the state that are quite remote and have limited cell/wifi connectivity.

As mentioned earlier, the app allows for rich visual storytelling with the inclusion of image galleries and video, something not possible using print formats.

We have lots of stories to tell! The app’s capacity to house multiple tours gives users access to all of it with just a click or a swipe. Users can also quickly know what places are close to them by using the Nearby map that shows points of interest for all tours.

Q.  How did the THC team go about planning such a large project?

A. Planning began about a year before the initial RFP was issued. We researched other apps for excellence in both storytelling and user experience, and developed a strong vision for our end product. While we had a long list of functions we would like to have in the app, we also realized that the costs of having a platform custom developed for our project probably didn’t meet the long term ROI. We found that already established platforms like the one offered by OnCell could meet our needs with some customization.

Q. Can you tell us a little about how the content was created for the tours?

A. Most of the initial tours built upon existing agency print guides or guides under development. These guides served as the foundational material to help define the scope of each tour. We established small groups of subject matter experts and advisory stakeholders to work with the staff development team. We contracted external vendors for scriptwriting and video production services.

Q. Can you tell us about your marketing strategy for the app?

A. Much of our publicity is tied to the THC’s social media channels–Facebook, Twitter, YouTube, and blog posts. Videos from all of the tours are included on our YouTube channel and descriptively tied to the app. This also makes it easier to embed in posts on other channels like Facebook. We experience very high engagement on Facebook when video stories are included in posts about the different tours on the app.

Launches for individual tours are tied to related external events when practical. For example, La Salle Odyssey launch corresponded to the opening of a new permanent installation of the reconstructed ship, La Belle, in a major museum. Hispanic Texas launched during National Hispanic Heritage Month.

Each tour provides many storytelling opportunities, and will make it easy for us to continue promotions throughout the year with little or no content repetition. All of these contain language that directs user to the full app experience.

Q. What advice would you give to other organizations who are looking to create an app?

A. Do your research and ask questions for both platform selection and content development. Keep your audience top-of-mind and be consistent in the style and quality of all elements of the project.

Texas Time Travel Tours features an immersive blend of interpretive audio with first person interviews, video, and image galleries that allows users to experience the real places and real stories of Texas. GPS features allow visitors to locate nearby points of interest and offers people an easy way to share content with social media. Explore the rich heritage of Texas by downloading the app, available for iOS in the App Store and Android in Google Play. Access the web app on any web-enabled device at http://texastimetravel.toursphere.com

App Spotlight: Cranbrook House and Gardens

2 Jun

Cranbrook House and Gardens smartphone app for iOS and Android

Q&A with Eric Franchy, Public Relations Coordinator at Cranbrook House and Gardens

Cranbook House and Gardens, located in Bloomfield Hills, Michigan, is the oldest historic manor in metropolitan Detroit and serves as the centerpiece of the Cranbrook Educational Community campus, a National Historic Landmark. Formerly the estate of Ellen Scripps and newspaper mogul George Booth, Cranbrook is an English-Tudor house designed in the American Arts and Crafts style by famed Detroit architect Albert Kahn in 1908. The grounds of the house and gardens spans over 40 acres and sees over 5,000 visitors a year. The app provides an audio tour rich with historic imagery and introduces visitors to the history of Cranbrook prior to guiding them through the gardens.

Q. What was the main goal for creating an app for the Cranbrook House and Gardens?

A. 
The goal for providing an app was to enhance the visitor experience. Our initial idea was to take our garden tour into the virtual sphere and to help our guests navigate the property. Once we began working with the OnCell app builder we realized there was potential for us to create an all-inclusive app.

Q. You launched your app last year and put it on hold for the winter lull. Did you learn any lessons from the previous year and make any adjustments for your spring relaunch?

A. The native app wasn’t live until the end of summer last year; as such, we decided to use the remainder of our tour season last year as a soft-launch for testing purposes. As a result of testing we did make some edits to the app, such as slowing down the duration of our image gallery from light speed to one that allows the user to actually see each image! We changed the design of the app homepage this year to make it more visually inviting and mobile friendly, and also incorporated OnCell’s new ‘Favorites’ function.

Q. How has the app been received by visitors and colleagues?

A. Our app was just announced to the public in late-May, but so far it has been well received. I spoke with two guests yesterday who were visiting from out of state, they told me they were in front of one of our sculptures and wanted to know more about it, so they opened the app and found exactly what they were looking for. The beta team of members and colleagues that helped us test the app during the soft-launch last year were really impressed with the app and all of its features.

A visitor uses the Cranbrook House and Gardens mobile app

Standing above the reflecting pool, a visitor uses the Cranbrook House and Gardens mobile app to tour the gardens.

Q. How does your organization promote the app and encourage its use?

A. We promote the app and encourage its use through a press release announcement to media, email announcement to the public, inclusion on our website, social media postings, onsite signage, inclusion in our Visitor Guide & Map brochures, and informational rack cards.

Q. The app looks great–nicely curated with both modern and archival images along with wayfinding info. How long did it take your team to gather the content and publish your app?

A. Thank you! It took us about two months of researching archival databases, scripts, and other information to gather the tour content, and another one to two months to design the app. The biggest challenge was trimming all of the content gathered into an amount acceptable for display on a mobile device; Cranbrook has such a rich history!

Q. Do you have advice for other orgs that may be interested in developing an app?

A. Have fun with it, be creative, and think about how you want the app to be structured before you begin building pages.

Q. What are the next steps in your organization’s visitor engagement strategy?

A. We plan to continue to find creative ways for the app to improve visitor engagement. In addition to the app tours, we may add one or a few scavenger hunts of varying difficulty. New technologies such as push notifications that could give us the possibility of alerting users of what’s in bloom each week are currently being explored as well.

The Cranbrook House and Gardens smartphone app features interpretive audio, video, and image galleries, along with an interactive map and visitor info such as events and admission. It is available for download on iOS in the App Store and Android in Google Play. Access the web app on any web-enabled device at http://cranbrookhouseandgardens.toursphere.com

Currier Museum of Art Wins Accessibility Award for Audio Tour

22 Jul

currier-appThe Currier Museum of Art in Manchester, New Hampshire, was honored with a 2015 Access Award by the New Hampshire Association for the Blind for outstanding accomplishments in accessibility for people with disabilities. The Currier worked closely with the New Hampshire Association for the Blind to launch a mobile tour of collection highlights that includes audio with detailed visual descriptions.

“The Currier is committed to providing opportunities for all to enjoy art, and that means designing experiences that are accessible to people with disabilities,” said Leah Fox, Director of Public Programs.

The app also contains audio interpretation with transcriptions for each piece. Additionally, to help meet their accessibility goals, the Currier is fully wheelchair accessible, wall text is designed in large print, and assistive listening systems are available.

Visit the audio tour app at http://currier.toursphere.com to see how The Currier used mobile to help make art accessible to all.

 

Frontier Homestead State Park Launches TourSphere Mobile Tour

12 May Tour Stop Sign

Self-Guided Tour Offers Visitors Detailed History of Museum and Collections

Tour Stop Sign

Visitors can take a self-guided tour at Frontier Homestead State Park powered by OnCell-TourSphere.

Cedar City, UT – Frontier Homestead State Park Museum is excited to announce it has launched a new mobile tour app. The new cell phone audio tour allows park visitors access to significantly more information about artifacts and exhibits, all through their mobile devices. With almost 60 stops, visitors can enjoy little known historic details and personal reflections of yesteryear. Not only does the tour encourage visitors to explore the park at their leisure, it also allows them to take away what they have learned by providing access to the tour long after their visit.

Opened in 1973, Frontier Homestead State Park Museum interprets the history of Iron County, horse-drawn transportation, and early iron production. Attractions include the main carriage gallery, pioneer crafts, gift shop, and historic cabins.

Comprised of 27 stops inside the museum and 33 stops on the park grounds, the tour offers a glimpse into the history of Iron County, including rare wagons and carriages, historic buildings, and the realities of life on the frontier.

“We wanted to tell the story of each of the stops within the Park and Museum by looking deeper into the history of a particular topic than traditional signage alone would allow,” says Todd Prince, Park Manager. “The tour is an excellent opportunity to provide historic background, add intriguing details, and tell the special stories that make each stop memorable.”

Powered by technology provided by New York-based OnCell-TourSphere, a leader in the mobile space for cultural destinations, the Park intends to include additional tour stops as new exhibits are developed in the coming years. Development of the tour is made possible by support of the Cedar City–Brian Head Tourism Bureau.

The mobile tour can be accessed on any web-enabled device at http://frontierhomestead.toursphere.com, or by dialing (435) 868-3043. For more information call 435-586-9290. Frontier Homestead State Park is located at 635 North Main Street in Cedar City, Utah.

###

About Frontier Homestead State Park

Frontier Homestead State Park Museum (FHSP) interprets the history of Iron County, Utah, horse-drawn transportation, and early iron production. Attractions include a main exhibit hall, pioneer crafts, gift shop, and historic cabins. The Park hosts various educational programs including community celebrations, public lectures, living history demonstrations, curation workshops, and volunteer programs. The north wing exhibit hall receives new exhibits every 6-8 weeks. The Museum is open year-round with the exception of Thanksgiving, Christmas, and New Years. Hours are Monday-Saturday 9:00 a.m. to 5:00 p.m. September through May, and Monday-Sunday 9:00 a.m. to 6:00 p.m. June-August. For more information, contact the Park at (435) 586-9290, or by email at frontierhomestead@utah.gov

About OnCell-TourSphere

OnCell-TourSphere provides a full range of mobile tour solutions for museums and cultural destinations. With a variety of interactive services such as a DIY app builder, smartphone apps, mobile web apps, audio tours, GeoAlerts, beacons, and scavenger hunts, OnCell-TourSphere helps organizations become mobile-friendly. As mobile communication experts who are passionate about the arts and education, the OnCell-TourSphere team has worked on over 2,000 projects both in the U.S. and internationally since its inception in 2006.

App Spotlight: The Noah Webster House

30 Mar

Noah-Webster-App-HomeQ&A with Sarah St. Germain, Coordinator of Public Programs at the Noah Webster House

The Noah Webster House & West Hartford Historical Society is located in the restored birthplace and childhood home of Noah Webster. Webster was a national figure known not only for the first American dictionary and the Blue-Backed Speller, but also for being a federalist, an abolitionist, and a cofounder of Amherst College.

Our team worked closely with the Noah Webster House to create a unique custom design and help build a striking multilingual app. The app was designed especially for onsite tablet devices. It features English and Spanish tours, unique content for children, and closed captioned videos to better meet their accessibility goals.

Q. How many visitors do you see a year?

A. Around 4,000 visitors take tours of the house each year.

Q. What were the main goals for creating your app?

A. We wanted to extend our audience and reach out to the deaf, hard of hearing, and Spanish speaking communities. West Hartford, Connecticut is a highly diverse town and we want to be able to offer an experience that just about anyone can enjoy. We would like to expand the tour to other languages in the future.

Noah-Webster-App-RoomQ. How does it enhance the visitor experience?

A. The videos, object information, and narration give a completely different story than we’ve told in the past. It includes videos of an actor playing Noah Webster and using his words to tell the story of his life. Each one is only a couple of minutes long. We also included videos of local experts talking about and demonstrating a variety of things. Hearth cooking, weaving, architecture, room use, etc. And with the videos for kids, by kids, there’s something for every age group. Visitors love to see the kids react to eating colonial foods that are weird to kids now, like black pudding and clams.

Q. How are you using the app?

A. We’re using the app on days when we don’t have a tour guide.

Q. How are onsite devices used in your mobile strategy?

A. We only have four tablets available now, but we’re hoping to add more soon. Each tablet is loaded with the proprietary app and can be used by one or more visitors.

Q. Why did you choose to have onsite devices only, and not a web or native app for download in the app stores?

A. Since the app covers the entire house, we decided not to give away our tour completely. We still want people to come to our site to see the historic house and interact with it and our exhibits. We are planning to post some of the videos and highlights on our website at some point.

Q. Can you tell us a little about how you created the content?

A. It was a lot of trial and error because we had a ton of information and each room narration was originally about 7 minutes. But visitors don’t want to listen to something for that long, so we found different ways to share the info, like the videos, object information, and the paintings.

Q. How did you plan the app?

A. We did a survey in 2011 about how people like to tour a museum. Half wanted a guided tour, while the other half wanted a self-guided tour. We can now cater to just about everyone.

Q. What advice would you give to other organizations who are looking to create an app?

A. Get funding first! It was a tough road to get planning grants, then have to apply and reapply for implementation grants. The funding was definitely why it took so long to finalize the app. If you can layout your entire plan first and talk to the funders along the way, it will save you a lot of time. In the end, the changes we made along the way have made our tour stronger and more applicable to our site.

Q. How are you marketing the app?

A. We’ve sent out press releases and emails, but we also have an exhibit space in Blue Back Square in West Hartford Center. It’s a changing screen that includes info on upcoming programs and events. We have the tablet tour in the mix, so hundreds of people see it every day.

Q. What part of the app is a staff favorite?

A. We LOVE the art! Monica Vachula, the artist behind the imagery, did an amazing job at giving the historic house a more lively look. You can see the room in front of you, then look at the tablet and see what the room might have looked like with the Websters in it. There is a painting for each room, so it’s hard to choose a favorite.

Noah-Webster-House-Tour-Object

 

Though the Noah Webster House tour is not available for download, visit www.noahwebsterhouse.org to learn more about the lexicographer who strongly believed that the United States had a distinctive brand of English with its own idiom, pronunciation, and style, and published the first truly American dictionary in 1783.

App Spotlight: The McCormick Foundation’s Cantigny Park

25 Mar

Q&A with Diane Gutenkauf, Director of the Robert R. McCormick Museum

Cantigny Park is the former estate of Colonel Robert R. McCormick, longtime editor and publisher of the Chicago Tribune. Covering an expansive 500-acres in Wheaton, Illinois, the Colonel left his estate as a gift to the public upon his death in 1955. The park is home to 30 acres of spectacular gardens, the Robert R. McCormick Museum, the First Division Museum, and a 27-hole championship golf course–all of which are part of the Chicago-based McCormick Foundation. Cantigny Park created their first audio tour with OnCell in the spring of 2010 and have recently relaunched it as a multilingual tour app built with our new app builder.

Q. How many visitors do you see a year?

A. Cantigny Park welcomed more than 363,000 visitors in 2014.

Q. What was the main goal for creating your app?

A. Our grounds are vast, so we wanted to give our visitors a self-guided tool to answer a variety of questions about things they encounter here. Our stops include background information on the gardens, historic site information, historic images, seasonal images, and audio.

Q. How does the app enhance the visitor experience?

A. Visitors can learn more about specific points of interest on our property right on the spot. For example, visitors to the rose garden can see an image of the Chicago Peace Rose, a flower discovered in our gardens, even if the plant is not blooming. While walking through the Idea Garden they can listen to tips on how to attract butterflies to their own gardens.

Q. Can you tell us a little about how you created the audio content?

A. Our initial project in 2010 was a simple cell phone tour. We assembled a staff team to decide on initial stops and provide background information to the person chosen to write initial content. Members of each department edited stops related to their areas. We recorded audio in house. Our goal was to keep each stop to under 125 words, although some go as long as 150. This tended to keep the audio to under 1 minute.

With the migration to the new builder, we’ve taken the opportunity to edit some tour stops we thought weren’t working well. Our Client Account Manager at OnCell let us know what percent of a stop most visitors listened to so we knew if most people listened all the way through or not. Longer stops were shortened and we re-recorded the audio. We added a few photos to the OnCell tour and made plans to translate the audio to Spanish. We just finished uploading new Spanish audio and text and are still translating photo captions.

Q. What advice would you give to other organizations who are looking to create a tour?

A. Start by making a logic map of your tour stops. Our stops don’t follow a linear map of our site because we’re an outdoor site where visitors may choose many different paths. Instead we created links between stops of similar content hoping this encourages visitors to seek out other spots on our grounds. While the stops may be located in different areas, we hope this encourages visitors to explore other spaces.

Q. What benefits do you see from migrating your tour to the TourSphere platform?

A. The new platform is very easy to use and allows us to add photo captions, create easy links to other stops, and it was pretty straightforward to offer a Spanish version of our tour.

 

Cantingy Park Mobile Tour

The Cantingy Park mobile tour app can be accessed on any web-enabled device at http://cantignypark.toursphere.com or scan the QR code

App Spotlight: Geneva Historical Society

22 Mar

Q&A with Kerry Lippincott, Executive Director at the Geneva Historical Society

Founded in 1883, the Geneva Historical Society preserves and tells the stories of Geneva, New York through three historic house museums–the Geneva History Museum at the Prouty-Chew House, Rose Hill Mansion, and Johnston House. They launched their first cell phone tour with OnCell in early 2014 and have recently migrated their tour over to our new app builder.

Q. What were the main goals for creating your app?

A. We had two main goals for the app. First, our mission is to preserve and share Geneva’s stories and the app provides us with another tool to share those stories, including the historic photographs from our collection. Second, the app makes it easy and convenient for visitors to explore Geneva–whether its during their visit or after, the app gives them instant access to the tour’s content.

Q. What are the benefits for visitors to use the app?

A. The biggest benefit is the map which allows visitors to navigate around the city. Also, the simple convenience of it–listen, read, or do both; go at your own speed; pick and choose what stops; the ability to return as many times as you want.

Q. What do you see as the biggest benefit of having a tour?

A. It takes the historical society out of the building and into the streets. It’s like having your own personal curator or tour guide–everything is right there in your pocket!

Q. What advice would you give to other organizations who are looking to create a tour?

A. It’s all about the story. Find the places and people that make your location unique and share those stories. Yet, you don’t want to overwhelm visitors, so keep the stories short and simple. Also, if you are an organization with an extensive photo collection, the tour is a great way to share it.

Q. What benefits do you see from migrating your tour to the new platform?

A. The ability to provide more content for the visitor and information about the Geneva Historical Society. Hopefully the tour will pique visitors’ interest in Geneva and its history so they will visit our museums and make return visits to our town.

Q. How did you like working with the app builder?

A. So far so good.  For a non-techie like me, its been easy to use.

Q. Can users expect to see any new content in the upcoming year?

A. For right now we are keeping things simple, so those that are already familiar with our tour can expect to see new photographs with this re-launch. Down the road, the plan is to add some additional stops and perhaps more content through sub-pages. We also intend to customize it more with a calendar of events and implement the social media features available to us in the builder.

Geneva Historical Tour App

The Geneva Historical Society mobile tour app can be accessed on any web-enabled device at http://genevahistory.toursphere.com
or scan the QR code.

%d bloggers like this: