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App Spotlight: Cabot’s Pueblo Museum

8 Sep

Self-Guided Tour Shares the Story of Coachella Valley Pioneer Cabot Yerxa

Listed on the National Register of Historic Places, Cabot’s Pueblo Museum preserves the homestead of visionary explorer, artist, and Mason Cabot Yerxa, whose discovery of two desert aquifers provides fresh water to California’s Coachella Valley and gave rise to the area’s hot springs resorts. After 24 years of construction, which began in 1941, Yerxa completed his 35-room pueblo, which was donated to the City of Desert Hot Springs after his death. The site is operated as a heritage museum and share artifacts of his travels, art, and collection of Native American artistry.

The newly launched Cabot’s Pueblo Museum audio tour shares the story of the adventurous pioneer and his self-built Hopi-inspired home.  The tour takes museum visitors around the structures found on the site’s 5 acres, on which the historic home sits. The app offers new interpretive content about these structures, such as the barn, tool house, and studio house, and prompts visitors to think about how they were created with locally sourced, repurposed materials.

“We have little interpretative material for the grounds and using the app will provide visitors with a stronger understanding of Cabot and simpler times in the Coachella Valley,” says Irene Rodriguez, Executive Director of Cabot’s Pueblo Museum. “Hopefully, the information found in the app will also spark greater interest and encourage users to take a guided tour, which is the only way to see the interior of the Pueblo.”

The content for the app is an expansion of an existing grounds brochure, with the audio tour scripted and recorded by a staff tour guide. The museum is working on a new exhibition in a space that has been closed for over 40 years. As this exhibition unfurls, additional content for the audio tour will be added to the app using OnCell’s flexible app-building platform.

“Our process is to start small and grow. We’re excited to use the app as a tool to enhance the visitor experience and add more content over time,” says Rodriguez.

Cabot's Pueblo Museum Brochure Image

The museum uses brochures to promote the app

The museum promotes their app with brochures and signs for tour stops. The tour can be accessed by a dial in tour number or the mobile web app, which uses a keypad.

Listen to their audio tour with their mobile app at: cabotsmuseum.oncell.com

No Time to Update Your App? We Can Do It for You!

17 Jul

Meet Our Mobile Experts!

OnCell’s app editing service will help you improve your app’s appearance. Our team of mobile experts will evaluate your current app and help improve both its visual readability and overall flow. After a thorough analysis, we’ll make a series of recommendations on how your app can be improved–and implement them for you!

What changes can we make in your app?

  • Restructure page layouts
  • Adjust text and titles for consistency and readability
  • Create site list thumbnail images
  • Add captions to images
  • Group images into rotating galleries*
  • Basic audio editing to clean up noise
  • Create transcriptions for audio files to create more accessible content
  • Group tours by theme
  • Color code map markers and geo tag markers
  • Create more interactivity with image maps* or trivia
  • Create visitor surveys*
  • Implement features you may not be using (but should!)
  • And so many more!

Here are just a few before and after examples:

Contact us today to learn more about how our team can transform your app!

Click any image to enlarge
*Available with Pro plans

Spring Promo: Upgrade to Lite or Pro and Save!

12 Jun

OnCell Mobile Apps Spring Upgrade Promo 2017 Image

Do you want to offer a more robust app for your visitors and include more functionality for your team? With a plan upgrade, you can leverage your app to its fullest potential! Features can include:

  • Multilingual tours
  • Mobile giving campaigns
  • Image galleries, videos, and interactive images
  • Surveys to gather visitor demographics & feedback
  • And so much more!
Explore the Cranbrook House & Gardens app and the Toldeo Museum of Art app for inspiration!

For a limited time, our current clients will receive a discount on product plan upgrades:

  • Upgrade to Lite and save 10%
  • Upgrade to Pro and save 20%

In order to receive this special offer, you must be a current client and your order must be in by July 15th.  

Contact your Client Account Manager with the promo code “Spring2017”. If you are not sure who your client account manager is, send us an email at info@oncell.com or call us at (585) 419-9844. We’ll find the right plan to fit your needs!

 

What’s Your Sign?

5 Apr

The right signage in the right places.

It’s your first time here, you step into the lobby and look around. There’s the kiosk where you can purchase tickets, the gift shop is nearby, and beyond the new exhibit you’ve heard about. The ticket line is moving slow so you check your phone. After looking at Facebook and email, you get your tickets and walk in. Later that week a friend asks what you thought of the interactive images in the tour app. You’re confused  – “What app?”

Sound far fetched? It’s not.

Physical signage can be the most overlooked step in building a successful mobile experience. And while indeed there are many ways to market your project, without signage, there’s no way for a newcomer to stumble across your tour. Here are tips to avoid this all too common scenario.

Use a unique design!

Screen Shot 2017-02-02 at 4.55.35 PM

Design matters. Signs for your project should be a continuation of your branding/presence. Whether it’s through typography, colors, or logos, visitors should know who’s behind the project! With good design, users can determine at a glance if the mobile app is an educational guide, a clue on a treasure hunt, or a family experience aimed at children.

While you don’t want to clutter your signs, they should include all the information needed to access the project, such as:

  • Where users can download the app.

  • What URL they need to visit.

  • What phone number they need to dial.

  • What QR code they might scan.

Fun Fact: QR codes can be scanned using SnapChat! Check out our Flickr page for more examples.

Place signage strategically!

Even well designed signs do you no good if they’re not at eye level. Signage should be between four and five feet off the ground. The average sign we produce is 8.5” x 4.25” but we can go larger, or smaller depending on your requirements. Be aware, however, that smaller signs are easier to ignore. Before you mount or install your signs, make sure you know which areas receive the most foot traffic.

Check back!

damage

Be mindful of your signs after their installation. Outdoor signs naturally receive plenty of wear and tear, but indoor fixtures can be susceptible to damage too! Certain materials can increase longevity of your signs, but even a sturdy signage can be easily covered by overgrown vegetation, spoiled by vandalism, or marred by weather related damages.

Use us!

At OnCell, we’re happy to provide feedback and consultations regarding your signage. We’re here to help!

In fact – through the 30th of this month – OnCell is providing a 10% discount on all sign and label orders. Talk to your Client Account Manager to order your signs today!

OnCell Partnership with U.S. Forest Service Aims to Launch an App for Every Forest

28 Dec

New Mobile App Program will Help Educate and Guide Forest Visitors

Daniel Boone National Forest Mobile App

The Daniel Boone National Forest App is the first app to be launched under the Forest Service’s new mobile app program. It is available for download in the App Store and Google Play.

ROCHESTER, N.Y., Dec. 28, 2016 –OnCell has partnered with the U.S. Forest Service to launch a mobile tour app for every forest. Working with theTravel, Tourism and Interpretation section of the Forest Service, OnCell has worked diligently to provide a foundation that gives each forest an opportunity to provide educational mobile tours for visitors. The mobile apps will be rolled out gradually, with the goal of launching all sites by mid-2017.

OnCell, a leader in the mobile tour space for museums, parks, and destinations, will provide the backend technology to build, launch, and manage the tours. All the apps will be constructed with OnCell’s app building platform.

“The new mobile program for forest destinations is very exciting,” says Thomas Dunne, President and CEO of OnCell. “A smartphone is a valuable part of a traveler’s toolkit. The apps will be a great way for forest rangers and staff to provide educational interpretive messages and real time alerts to visitors through their personal devices.”

OnCell will help each forest launch an app with ranger and staff-curated educational content, historic images, maps, and visitor information. After the app is launched, each forest will take over the mobile project and use the app builder to extend the experience with more points of interest and additional wayfinding information. Rangers will also use the app to send time sensitive messages to users, such as closures.

As part of the program, OnCell has worked closely with the Forest Service to develop a special look and feel for the apps that is in line with the Forest Service’s identity.

“The app design created for the Forest Service is just beautiful,” says Dunne. “We wanted visitors to instantly recognize the apps as an extension of the Forest Service, with confidence it will provide relevant and accurate information for their visit.”

A portal app will also be developed that houses every forest app. People can download the portal app to locate nearby forests and take virtual tours across the country.

The Forest Service tested a pilot program with OnCell in 2015, with five forests participating and building their own apps.

Apps for six forests will be available for download early January 2017, with the portal app launching early 2017. Apps slated to be released include, Lake Tahoe Basin in California, Daniel Boone in Kentucky, and San Juan in Colorado.

Visitors can access the apps by downloading them from the App Store or Google Play.

About OnCell

OnCell provides a full range of mobile tour technologies for museums, parks, and cultural destinations. With a variety of interactive services such as a DIY app builder, native and web apps, audio guides, beacon tours, and scavenger hunts, OnCell helps organizations become mobile-friendly. As mobile communication experts who are passionate about the arts and education, the OnCell team has worked on over 2,200 projects both in the U.S. and internationally since its inception in 2006.

Contact:
Monica Barndt, Director of Marketing, OnCell, mbarndt@oncell.com

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App Spotlight: Cornerstone Sonoma

12 Sep

Self-Guided Tour Allows Visitors to Explore Gardens, Art, & Shops at Cornerstone Sonoma

Cornerstone Sonoma Mobile App

Cornerstone Sonoma is a wine country marketplace featuring a world-class shopping, boutique wineries and tasting rooms, artisanal foods, art-inspired gardens, and is home to Sunset’s Gardens + Outdoor Test Kitchen. Located at the gateway of Sonoma and Napa County in California’s beautiful Wine Country, Cornerstone is a premiere destination to shop, sip, eat, play and explore.

A major attraction for visitors are the Cornerstone Gardens–an ever-changing series of gardens, showcasing innovative designs from international and local landscape architects and designers. In an effort to enhance the experience for garden visitors, Cornerstone Sonoma has released a mobile app that provides multiple in-depth tours. Featuring an audio guide, images, and many interactive options, this app was designed to complement an onsite visit with both educational and visitor information, such as a guide to the unique shops and galleries.

Along with the narrative, videos, and images, which were produced in-house, the app also includes an interactive map that allows visitors to chose a specific location and stop number. The app provides provides a self-guided tour option, giving visitors the flexibility to explore the area at their own pace with their personal devices.

Cornerstone Sonoma used OnCell’s app building service, QuickStart, to create the app.

The app is available for download in both the App Store and Google Play.

We’re featured in the Democrat & Chronicle!

11 May

OnCell was recently profiled in the Rochester Democrat and Chronicle’s Small Business Spotlight. Hear about our origin story and a few things about our founders you may not know about!

You can find the the article here.

OnCell Announces Strong Growth in First Quarter Fiscal 2016

29 Apr

Native apps, advanced features with premier support drive revenue growth

PITTSFORD, N.Y., April 29, 2016–OnCell, a leader in the mobile tour segment for museums and all cultural destinations, today announced dramatic growth for its first fiscal quarter, ending March 31, 2016. The company ended its first quarter with a revenue increase of 53% versus the same period in 2015.

The current 16 employee team has delivered OnCell’s highest quarter ever since initiating sales activities in 2007.

OnCell has dramatically increased its product offerings over the past year, including the ability to implement proximity beacons and push notifications with their native app packages. Native app sales units are also up over 200% versus last year.

“I’m very pleased with our first quarter performance, which exceeded our expectations and reflected our most significant progress to date,” said Thomas Dunne, OnCell President and CEO. “I attribute our success and evolution to our amazing team, which focuses on developing and delivering best in class value and service to our clients.”

With a net promoter score of 53, OnCell has made a strong name for itself among competitors and maintains a high client retention rate. “We are constantly evaluating client feedback to deliver a consistent product that grows with the needs of our market,” said Dunne.

OnCell’s celebrates its longevity in this field with its 10th anniversary this year.

Start the New Year With an All-Inclusive Beacon Tour

11 Jan

beacon tours and native apps for museums, parks, and cities

For a limited time, purchase our native iOS and Android app bundle with 10 beacons and save up to 20%. Choose from our Pro, Lite, or Audio Guide products. Your beacons ship pre-configured and ready to install with no additional set-up fees.

Location aware beacons use low-energy Bluetooth to ensure your visitors receive the most relevant content based on their precise location. They are great to implement in locations that struggle with connectivity. Learn more about the benefits of deploying beacon technology on our website.

Limited time offer expires 3/31/16.

Contact us today to learn more or explore our products.

OnCell Announces New Chief Technologist

14 Dec

Technology Veteran Kevin Grinberg Selected to Lead Company’s Engineering Strategy

PITTSFORD, N.Y., December 14, 2015–OnCell, a leader in the mobile technology space for museums, parks, and cultural destinations, today announced the appointment of Kevin Grinberg to the role of Chief Technologist. Grinberg will be responsible for the company’s technology strategy, engineering, and quality assurance operations as well as product research and development.

Grinberg is a seasoned technology leader with 20 years of application development experience. He’s successfully delivered numerous consumer- and enterprise-facing projects on platforms and has founded half a dozen startups. He graduated magna cum laude from Brandeis University and holds a BA in Computer Science as well as an MA in Politics.

OnCell acquired Boston-based TourSphere, the first of its kind mobile app builder for museums, in 2013. Grinberg served as lead developer for TourSphere and ensured its technology was focused on client needs and a seamless user experience.

“Kevin is a true technologist with extraordinary vision and expertise within SaaS-based (Software-as-a-Service) platforms,” says Thomas Dunne, OnCell CEO and President. “I am thrilled to welcome Kevin to OnCell and back to our core product, which he helped to develop.”

The New York-based company works closely with museums and cultural destinations to develop audio tours and apps with their easy-to-use content management system, which allows organizations to upload media content, create points of interest, and output mobile tours. Visitors are given instant access to educational content through their mobile devices.

“Innovation is a key element of our strategy and Kevin’s combination of skills, experience, and passion brings a unique perspective to the role of Chief Technologist,” says Dunne.

OnCell technology has powered millions of mobile tours for the National Park Service, US Forest Service, museums, and historic sites.

About OnCell

OnCell provides a full range of mobile tour solutions integrated onto a single platform, a DIY app builder. With a variety of interactive services such as native and web apps, audio tours, beacons, mobile surveys, and scavenger hunts, OnCell helps cultural sites and organizations become mobile-friendly. As mobile communication experts who are passionate about the arts and education, the OnCell team has worked on over 2,000 projects both in the U.S. and internationally since its inception in 2006.

Contact:
Monica Barndt
Director of Marketing
OnCell
mbarndt@oncell.com

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