Apps as a Marketing Tool for Book Publishers

The digital versus print worlds have been at odds in the publishing industry for years, and while many people argue for one side or the other, smarter publishers have learned how to embrace both. The problem is, digital initiatives can be expensive and out of reach for many independent publishing houses. Union Park Press here … Continue reading Apps as a Marketing Tool for Book Publishers

Local Publishers: Selling Ads for Mobile

Publishing isn't an easy road in 2012. At TourSphere, we speak to lots of publishers looking to diversify their revenue streams, provide more robust advertising options and provide different products for their ┬áreadership. In fact, eMarket predicts that mobile ad spending for 2012 will hit $2.6 billion -- 80% more than the spend in 2011. … Continue reading Local Publishers: Selling Ads for Mobile