OnCell and TourSphere Launch New Merged Website

18 Jun

As part of the final stage of the merger between OnCell and TourSphere, we’re thrilled to announce the launch of our new website. Access your projects and learn about the latest features from one fancy, unified site. Take a moment to take the tour!

New-OnCell-TourSphere-Website-Home-Page

 

Frontier Homestead State Park Launches TourSphere Mobile Tour

12 May Tour Stop Sign

Self-Guided Tour Offers Visitors Detailed History of Museum and Collections

Tour Stop Sign

Visitors can take a self-guided tour at Frontier Homestead State Park powered by OnCell-TourSphere.

Cedar City, UT – Frontier Homestead State Park Museum is excited to announce it has launched a new mobile tour app. The new cell phone audio tour allows park visitors access to significantly more information about artifacts and exhibits, all through their mobile devices. With almost 60 stops, visitors can enjoy little known historic details and personal reflections of yesteryear. Not only does the tour encourage visitors to explore the park at their leisure, it also allows them to take away what they have learned by providing access to the tour long after their visit.

Opened in 1973, Frontier Homestead State Park Museum interprets the history of Iron County, horse-drawn transportation, and early iron production. Attractions include the main carriage gallery, pioneer crafts, gift shop, and historic cabins.

Comprised of 27 stops inside the museum and 33 stops on the park grounds, the tour offers a glimpse into the history of Iron County, including rare wagons and carriages, historic buildings, and the realities of life on the frontier.

“We wanted to tell the story of each of the stops within the Park and Museum by looking deeper into the history of a particular topic than traditional signage alone would allow,” says Todd Prince, Park Manager. “The tour is an excellent opportunity to provide historic background, add intriguing details, and tell the special stories that make each stop memorable.”

Powered by technology provided by New York-based OnCell-TourSphere, a leader in the mobile space for cultural destinations, the Park intends to include additional tour stops as new exhibits are developed in the coming years. Development of the tour is made possible by support of the Cedar City–Brian Head Tourism Bureau.

The mobile tour can be accessed on any web-enabled device at http://frontierhomestead.toursphere.com, or by dialing (435) 868-3043. For more information call 435-586-9290. Frontier Homestead State Park is located at 635 North Main Street in Cedar City, Utah.

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About Frontier Homestead State Park

Frontier Homestead State Park Museum (FHSP) interprets the history of Iron County, Utah, horse-drawn transportation, and early iron production. Attractions include a main exhibit hall, pioneer crafts, gift shop, and historic cabins. The Park hosts various educational programs including community celebrations, public lectures, living history demonstrations, curation workshops, and volunteer programs. The north wing exhibit hall receives new exhibits every 6-8 weeks. The Museum is open year-round with the exception of Thanksgiving, Christmas, and New Years. Hours are Monday-Saturday 9:00 a.m. to 5:00 p.m. September through May, and Monday-Sunday 9:00 a.m. to 6:00 p.m. June-August. For more information, contact the Park at (435) 586-9290, or by email at frontierhomestead@utah.gov

About OnCell-TourSphere

OnCell-TourSphere provides a full range of mobile tour solutions for museums and cultural destinations. With a variety of interactive services such as a DIY app builder, smartphone apps, mobile web apps, audio tours, GeoAlerts, beacons, and scavenger hunts, OnCell-TourSphere helps organizations become mobile-friendly. As mobile communication experts who are passionate about the arts and education, the OnCell-TourSphere team has worked on over 2,000 projects both in the U.S. and internationally since its inception in 2006.

Share the Love With Our New Referral Program

2 Apr

Are you an existing client who is looking to save money for your organization or add new services, like native apps? Have you been wanting to launch a new tour but haven’t quite had the funds? Now’s your chance to save! We’re excited to announce a new referral program for you and your colleagues! Introduce a colleague and everyone saves when they sign up for our service plans.

OnCell TourSphere App & Audio Guide Referral Program

Do you have a referral for us? Fill out our form today, and as often as you like!

Tips & Tricks: How to Create Apps with a Custom Feel

1 Apr

If you don’t have the budget right now to create a unique custom design for your app, don’t fret. Our builder was designed to be flexible and lets you tap your creative spirit! You can easily give your app more punch by taking advantage of the app builder’s capabilities and enlisting your resident image maven.

Creating Unique Apps

A site list graphic is created as one image, but is designed to give the appearance of multiple buttons.

1. Make a unique site list by using images with touchable hotspots.

Create an original image graphic for your site list that breaks down your app content into specific categories. In the builder, add the Image Map widget to the desired page and upload the graphic. You’ll then be able to draw touchable “hotspots” over each category and turn each section into an interactive “button”. Since you are creating this image specifically for your app, you can choose to graphically represent the categories as circles, squares, rectangles, even icons–it’s up to you!

Check out a great example created by the Cranbrook House and Gardens. The Home page of their app features an image map with touchable hotspots.

2. Make those site lists feel even more custom by using images with a transparent background.

Consider creating a site list graphic with a transparent background. In the example below, the image on the left was created with a textured blue background and saved as a JPG. The image on the right was created with a transparent background and saved as a PNG file in order to preserve the transparency. Note how using a transparent background gives the impression the category “buttons” are floating on the background of the app–as opposed to obscuring the background–and leaves more of a custom feel. Again, the client is utilizing our Image Map widget to turn each category into a touchable hotspot to drive the user to the appropriate page in the app.

Mobile Tour Example Home Page

A client uses special graphics and the image map widget to make their Home page pop.

3. Add text or logos to your images.

Strategically adding your logo or app name to strategic images in your app can make a huge impact on its overall look and feel. In the image above, the client added text to their home page image using image editing software. Because the client was able to implement fonts from their organization’s style guide, the end user is instantly presented with the client’s branding. On this particular sample, the client turned off the page padding in the builder to allow the image to span the full width of the page, which presents a different feel as well. This setting can be changed on a page-by-page basis by clicking on the page header in the builder.

4. Create transparent banners in your app.

Using image editing software, you can easily mount graphics you’ve created for other purposes as a way to bring in your branding. In the examples below on the left, the Canadian Museum of Nature has reused an existing image designed for a printed map and centered it onto a transparent banner. On the right, a client’s logo is used instead. In both scenarios the banner is created at 1024 pixels wide, with the image centered, and saved as a transparent PNG. The transparency of the file, and the fact that the image is centered–rather than running the full width of the page–presents a more refined feel to your app. If you create a banner for your logo, you can play with the height of the file and reuse it throughout your app–taller banners at the top of a key pages like a Home or About Us, or shorter ones subtly placed at the bottom of each page in your app. For more info and examples about sizing banners, visit our Learning Center.

Images mounted and centered onto transparent image banners lend a custom feel to your app.

Images mounted and centered onto transparent image banners lend a custom feel to your app.

 

Incorporating some of these ideas can transform your app and turn one of our stock themes into one that reflects your organization’s identity. If your organization does not have image editing software, you can always use free ones like Pixlr or Photoshop CS2.

Did you learn any tricks while building your app? Tell us about them!

2015 Schedule of Events

31 Mar

Contact us at info@toursphere.com if you are attending any of these events and would like to schedule a dedicated chat about your mobile interpretive strategy. We look forward to seeing you soon!

Museum Association of New York
April 12-14
Corning, NY

Nevada Tourism Commission’s Rural Roundup
April 15-17
Carson City, NV
Join our President Thomas Dunne for the mobile session History as a Hook on April 16th at 10am and 11am. He’ll be co-presenting with Peter Barton, Administrator for the Nevada Division of Museums and History.

American Alliance of Museums
April 26-29
Atlanta, GA
Booth #827

National Association for Interpretation (NAI) International Conference
May 3-7
Montréal, Québec, Canada
Booth #5

Association of Midwest Museums
July 19-22
Cincinnati, OH
We’ll be providing the official mobile app!

Southeastern Museum Conference Annual Meeting
October 12-14
Jacksonville, FL
We’ll be providing the official mobile app!
Join our VP of Market Development Kevin Dooley and a panel of your museum colleagues as they present the session Maximize Your Mobile App. You’ll learn how to leverage your app to drive memberships, fundraise, meet accessibility goals, engage with visitors of all ages, and more.

New England Museum Association
November 4-6
Portland, ME
We’ll be providing the official mobile app!

App Spotlight: The Noah Webster House

30 Mar

Noah-Webster-App-HomeQ&A with Sarah St. Germain, Coordinator of Public Programs at the Noah Webster House

The Noah Webster House & West Hartford Historical Society is located in the restored birthplace and childhood home of Noah Webster. Webster was a national figure known not only for the first American dictionary and the Blue-Backed Speller, but also for being a federalist, an abolitionist, and a cofounder of Amherst College.

Our team worked closely with the Noah Webster House to create a unique custom design and help build a striking multilingual app. The app was designed especially for onsite tablet devices. It features English and Spanish tours, unique content for children, and closed captioned videos to better meet their accessibility goals.

Q. How many visitors do you see a year?

A. Around 4,000 visitors take tours of the house each year.

Q. What were the main goals for creating your app?

A. We wanted to extend our audience and reach out to the deaf, hard of hearing, and Spanish speaking communities. West Hartford, Connecticut is a highly diverse town and we want to be able to offer an experience that just about anyone can enjoy. We would like to expand the tour to other languages in the future.

Noah-Webster-App-RoomQ. How does it enhance the visitor experience?

A. The videos, object information, and narration give a completely different story than we’ve told in the past. It includes videos of an actor playing Noah Webster and using his words to tell the story of his life. Each one is only a couple of minutes long. We also included videos of local experts talking about and demonstrating a variety of things. Hearth cooking, weaving, architecture, room use, etc. And with the videos for kids, by kids, there’s something for every age group. Visitors love to see the kids react to eating colonial foods that are weird to kids now, like black pudding and clams.

Q. How are you using the app?

A. We’re using the app on days when we don’t have a tour guide.

Q. How are onsite devices used in your mobile strategy?

A. We only have four tablets available now, but we’re hoping to add more soon. Each tablet is loaded with the proprietary app and can be used by one or more visitors.

Q. Why did you choose to have onsite devices only, and not a web or native app for download in the app stores?

A. Since the app covers the entire house, we decided not to give away our tour completely. We still want people to come to our site to see the historic house and interact with it and our exhibits. We are planning to post some of the videos and highlights on our website at some point.

Q. Can you tell us a little about how you created the content?

A. It was a lot of trial and error because we had a ton of information and each room narration was originally about 7 minutes. But visitors don’t want to listen to something for that long, so we found different ways to share the info, like the videos, object information, and the paintings.

Q. How did you plan the app?

A. We did a survey in 2011 about how people like to tour a museum. Half wanted a guided tour, while the other half wanted a self-guided tour. We can now cater to just about everyone.

Q. What advice would you give to other organizations who are looking to create an app?

A. Get funding first! It was a tough road to get planning grants, then have to apply and reapply for implementation grants. The funding was definitely why it took so long to finalize the app. If you can layout your entire plan first and talk to the funders along the way, it will save you a lot of time. In the end, the changes we made along the way have made our tour stronger and more applicable to our site.

Q. How are you marketing the app?

A. We’ve sent out press releases and emails, but we also have an exhibit space in Blue Back Square in West Hartford Center. It’s a changing screen that includes info on upcoming programs and events. We have the tablet tour in the mix, so hundreds of people see it every day.

Q. What part of the app is a staff favorite?

A. We LOVE the art! Monica Vachula, the artist behind the imagery, did an amazing job at giving the historic house a more lively look. You can see the room in front of you, then look at the tablet and see what the room might have looked like with the Websters in it. There is a painting for each room, so it’s hard to choose a favorite.

Noah-Webster-House-Tour-Object

 

Though the Noah Webster House tour is not available for download, visit www.noahwebsterhouse.org to learn more about the lexicographer who strongly believed that the United States had a distinctive brand of English with its own idiom, pronunciation, and style, and published the first truly American dictionary in 1783.

App Spotlight: The McCormick Foundation’s Cantigny Park

25 Mar

Q&A with Diane Gutenkauf, Director of the Robert R. McCormick Museum

Cantigny Park is the former estate of Colonel Robert R. McCormick, longtime editor and publisher of the Chicago Tribune. Covering an expansive 500-acres in Wheaton, Illinois, the Colonel left his estate as a gift to the public upon his death in 1955. The park is home to 30 acres of spectacular gardens, the Robert R. McCormick Museum, the First Division Museum, and a 27-hole championship golf course–all of which are part of the Chicago-based McCormick Foundation. Cantigny Park created their first audio tour with OnCell in the spring of 2010 and have recently relaunched it as a multilingual tour app built with our new app builder.

Q. How many visitors do you see a year?

A. Cantigny Park welcomed more than 363,000 visitors in 2014.

Q. What was the main goal for creating your app?

A. Our grounds are vast, so we wanted to give our visitors a self-guided tool to answer a variety of questions about things they encounter here. Our stops include background information on the gardens, historic site information, historic images, seasonal images, and audio.

Q. How does the app enhance the visitor experience?

A. Visitors can learn more about specific points of interest on our property right on the spot. For example, visitors to the rose garden can see an image of the Chicago Peace Rose, a flower discovered in our gardens, even if the plant is not blooming. While walking through the Idea Garden they can listen to tips on how to attract butterflies to their own gardens.

Q. Can you tell us a little about how you created the audio content?

A. Our initial project in 2010 was a simple cell phone tour. We assembled a staff team to decide on initial stops and provide background information to the person chosen to write initial content. Members of each department edited stops related to their areas. We recorded audio in house. Our goal was to keep each stop to under 125 words, although some go as long as 150. This tended to keep the audio to under 1 minute.

With the migration to the new builder, we’ve taken the opportunity to edit some tour stops we thought weren’t working well. Our Client Account Manager at OnCell let us know what percent of a stop most visitors listened to so we knew if most people listened all the way through or not. Longer stops were shortened and we re-recorded the audio. We added a few photos to the OnCell tour and made plans to translate the audio to Spanish. We just finished uploading new Spanish audio and text and are still translating photo captions.

Q. What advice would you give to other organizations who are looking to create a tour?

A. Start by making a logic map of your tour stops. Our stops don’t follow a linear map of our site because we’re an outdoor site where visitors may choose many different paths. Instead we created links between stops of similar content hoping this encourages visitors to seek out other spots on our grounds. While the stops may be located in different areas, we hope this encourages visitors to explore other spaces.

Q. What benefits do you see from migrating your tour to the TourSphere platform?

A. The new platform is very easy to use and allows us to add photo captions, create easy links to other stops, and it was pretty straightforward to offer a Spanish version of our tour.

 

Cantingy Park Mobile Tour

The Cantingy Park mobile tour app can be accessed on any web-enabled device at http://cantignypark.toursphere.com or scan the QR code

App Spotlight: Geneva Historical Society

22 Mar

Q&A with Kerry Lippincott, Executive Director at the Geneva Historical Society

Founded in 1883, the Geneva Historical Society preserves and tells the stories of Geneva, New York through three historic house museums–the Geneva History Museum at the Prouty-Chew House, Rose Hill Mansion, and Johnston House. They launched their first cell phone tour with OnCell in early 2014 and have recently migrated their tour over to our new app builder.

Q. What were the main goals for creating your app?

A. We had two main goals for the app. First, our mission is to preserve and share Geneva’s stories and the app provides us with another tool to share those stories, including the historic photographs from our collection. Second, the app makes it easy and convenient for visitors to explore Geneva–whether its during their visit or after, the app gives them instant access to the tour’s content.

Q. What are the benefits for visitors to use the app?

A. The biggest benefit is the map which allows visitors to navigate around the city. Also, the simple convenience of it–listen, read, or do both; go at your own speed; pick and choose what stops; the ability to return as many times as you want.

Q. What do you see as the biggest benefit of having a tour?

A. It takes the historical society out of the building and into the streets. It’s like having your own personal curator or tour guide–everything is right there in your pocket!

Q. What advice would you give to other organizations who are looking to create a tour?

A. It’s all about the story. Find the places and people that make your location unique and share those stories. Yet, you don’t want to overwhelm visitors, so keep the stories short and simple. Also, if you are an organization with an extensive photo collection, the tour is a great way to share it.

Q. What benefits do you see from migrating your tour to the new platform?

A. The ability to provide more content for the visitor and information about the Geneva Historical Society. Hopefully the tour will pique visitors’ interest in Geneva and its history so they will visit our museums and make return visits to our town.

Q. How did you like working with the app builder?

A. So far so good.  For a non-techie like me, its been easy to use.

Q. Can users expect to see any new content in the upcoming year?

A. For right now we are keeping things simple, so those that are already familiar with our tour can expect to see new photographs with this re-launch. Down the road, the plan is to add some additional stops and perhaps more content through sub-pages. We also intend to customize it more with a calendar of events and implement the social media features available to us in the builder.

Geneva Historical Tour App

The Geneva Historical Society mobile tour app can be accessed on any web-enabled device at http://genevahistory.toursphere.com
or scan the QR code.

New Enhancements to Our App Builder’s Essential Features

9 Mar

Based on much-welcomed client feedback, we’ve made some enhancements to the most popular features available in the TourSphere App Builder.

Custom Surveys
Collect valuable data that relates specifically to your organization’s visitor services and marketing goals. Open up the survey widget in your project and you’ll now see the option to craft your own survey questions and create multiple choice selections.

Google Maps
You now have the ability to color code markers within your GPS maps. Easily distinguish between different tour paths by assigning a specific color group to each. You can even use this new feature to note different themes within your tour, draw attention to local sponsors, or offer additional wayfinding by noting parking or restrooms in the area.

Image Captions
Easily add captions below images in your app. You’ll now see this option in the image editor for all images placed in your tour.

Photo Gallery
Creating new photo galleries and adding more images to your app has never been more intuitive with this feature’s new user interface. Also, you now have the option to add a caption to each image.

Do you have a fantastic idea for a new feature or a way to improve our existing builder? Share them with us! In the meantime, please contact us or your Client Account Manager if you have any questions about these enhancements–we’re here to help!

Saratoga National Historic Park and OnCell-TourSphere Partner to Revamp Mobile App

26 Feb

Redesigned Self-Guided Tour App Offers Visitors Elegant, User-Friendly Experience

OnCell-TourSphere NPS Saratoga National Historic Park Tour App

STILLWATER, N.Y., February 25, 2015–Saratoga National Historic Park has partnered with OnCell-TourSphere to launch their newly redesigned mobile tour app. The two worked closely together to create a custom branded app to achieve the iconic National Park Service look and meet their strict design standards. The self-guided audio tour serves to educate visitors and armchair travelers alike about the pivotal 1777 Battles of Saratoga during the American Revolutionary War.

Saratoga National Historic Park originally launched their first audio tour with OnCell-TourSphere in 2007–a cell phone tour where visitors dialed a phone number to listen to audio content. The tour has been transformed into a unique app in order to offer a clean, user-friendly experience for visitors and to better meet the park’s interpretive goals while providing consistent NPS branding.

“Feedback from visitors using the basic cell tour were always very positive–I can only imagine they will be even more pleased with this new incarnation of the tour” says says Gina Johnson, Chief of Interpretation at Saratoga National Historic Park. “The new app offers a fabulous opportunity to tell our story and a new way for visitors to enjoy the park.”

The app features engaging content for over 30 points of interest, including images and an audio tour of the battlefield created by the Friends of Saratoga Battlefield. Visitors can also listen to the new Wilkinson Trail Hiking Tour, an immersive soundscape with two distinct tours, one for adults and a student-narrated one for children. The Wilkinson Trail tours were created by Park Rangers, volunteers, and interns. Visitors can discover points of interest with location aware alerts and GPS-enabled maps.

Built with OnCell-TourSphere’s flexible app-building platform, the site intends to add more stories and additional park visitor information to the app over time. The mobile web app can be accessed on any web-enabled device at: http://sara.toursphere.com

About Saratoga National Historic Park
Saratoga National Historic Park preserves the site of the 1777 Battles of Saratoga, the “Turning Point of the American Revolution,” which have been called the “most important battle(s) in the last 1000 years.” Located on pastoral bluffs above the Hudson River, the two hotly contested battles fought against the British here ended in an American victory that made independence possible and spread the powerful ideas of democracy throughout the world. First authorized as a New York State historic preserve in 1927, the Battlefield was later made part of the National Park System in 1938.

About OnCell-TourSphere
OnCell-TourSphere provides a full range of mobile tour solutions for museums and cultural destinations. 
With a variety of interactive services such as a DIY app builder, smartphone apps, mobile web apps, audio tours, beacons, and scavenger hunts, OnCell-TourSphere helps organizations become mobile-friendly. As mobile communication experts who are passionate about the arts and education, the OnCell-TourSphere team has worked on over 2,000 projects both in the U.S. and internationally since its inception in 2006.

Media Contacts:
Monica Barndt, OnCell-TourSphere, (585) 419-9844
Gina Johnson, NPS Saratoga National Historic Park, (563) 652-5020

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