Apps as a Marketing Tool for Book Publishers

The digital versus print worlds have been at odds in the publishing industry for years, and while many people argue for one side or the other, smarter publishers have learned how to embrace both. The problem is, digital initiatives can be expensive and out of reach for many independent publishing houses. Union Park Press here … Continue reading Apps as a Marketing Tool for Book Publishers

Getting Spooky: 10 Unique Halloween Tours from Around the Country

At TourSphere. we're big proponents of any kind of tour. Whether it's in-person guides leading you through exhibits or one of our mobile apps giving you the low-down on little-known city tourist attractions, tours are a great way to get the most from your visit anywhere. And in autumn, when the air is crisp and … Continue reading Getting Spooky: 10 Unique Halloween Tours from Around the Country