If you’re a hotel, you spend a lot of time and effort to provide information to your guests. Racks of brochures line the lobby with info about the surrounding area, and a concierge is available to talk with guests about shopping and dining options. But what about having a smartphone app for the hotel – where guests could access all of this information instantly?
A mobile app can be an awesome marketing and customer service tool for hotels, inns, bed and breakfasts and hostels. We work with large and small properties – and a hotel app provides an opportunity to engage your guests before, during and after their stay.
Here are five great reasons that every hotel should have a mobile tour app:
- A Mobile App Provides a Preview of Your Hotel: Statistics show that more and more people are accessing the web via their mobile device each year, yet many hotel websites have not caught up. A mobile app is an effective way to orient potential visitors and to give them a virtual tour of the property and amenities.
- A Mobile App is a Portal for Reservations: Once a site visitor has had the chance to view a virtual tour of your property, they can instantly parlay that into action by porting directly from the app into the hotel’s reservation systems. A mobile app provides the visitor with an instant course of action to book a room.
- Instant Customer Feedback: Thanks to instant information transmitted from the app, hotels can become aware of guest issues while the customer is in the hotel–and allows you the opportunity to remedy the issue immediately.
- Analytics Provide Valuable Customer Data: Apps can provides analytics that help hotels understand and market to their target audience. Much like the Google Analytics gathered from website visits, TourSphere analytics provide demographic and behavioral information about the people accessing your app.
- A Mobile App Provides a 24×7 Concierge: Many hotel visitors are more accustomed to turning to their smartphones to advice instead of a concierge. For that audience, a mobile app can provide a “virtual concierge” that orients the visitor, informs them of area attractions and provides them a full listing of the hotel’s amenities. It creates a labor-free service for the hotel to help enhance the guests’ experience without implementing costly programs and additional concierges and guides.
Curious about how hotels are utilizing TourSphere to create mobile apps for marketing and virtual concierge purposes? Check out the Mountainview Grand app or the Chandler Inn app that helps visitors explore Boston!
As you know from our last blog post, hotels and resorts find it extremely beneficial to create and utilize a TourSphere app to highlight their own property and services. Today, we want to introduce you to 40Berkeley, the hippest and most affordable place to stay right in the heart of Boston!
40Berkely created a mobile app for potential tourists and current visitors, to help introduce them to the property and navigate their way around the city. Their app provides visitors with contact information, maps, event listings as well as a link to their blog for more ideas and suggestions for what to do around the city. They even provide virtual tours to many of Boston’s local attractions, so visitors can view places before they even arrive at their destination! And, they highlight restaurants and attractions that provide a discount specifically for 40Berkeley guests. Guests can even provide on-the-spot feedback through their survey right on their mobile phone!
We compliment 40Berkeley on their great mobile app and think they did a great job providing potential and current guests all of the information they would need for planning a trip to Boston! Check it out!
In this hyper-connected age where seemingly everyone has a smartphone or tablet, hotels and resorts want to serve guests on the go. Luckily, TourSphere can help. TourSphere provides hotels with the tools they need to create hotel apps and virtual concierge services for their guests, whether they’re at the hotel or at home preparing for their trip.
By adding a mobile app to their marketing mix, hotels and resorts can give guests a look at the premises right on their mobile phones. From information about the hotel’s amenities, such as pool or spa hours, and multimedia slideshows with colorful photos to maps that can orient guests and interesting historical information or facts, an app become like a “concierge in the pocket”.
In addition, by adding a mobile app to their marketing mix, resorts have the opportunity to provide a multitude of benefits to guests including:
- Potential visitors can check out rooms before they book by using virtual tours that they can view from the palm of their own hand.
- Allow guests to plan their stay before they arrive. Add your hotel’s restaurant or spa on the mobile app so guests can view the menu, make reservations, or schedule treatments as they travel to your locale.
- Let the TourSphere app answer common guest questions, like the events for the day or where the pool is located. It’s like each guest has their own personal concierge!
- Orient your visitor with street smart maps that integrate with Google Maps, pointing your guests to local points of interest and seamlessly providing directions.
- Let the guests provide their feedback on-the-go. Gather real-time analytics about your guests’ experience at your hotel so you can continually improve it.
Many hotels and resorts have seen the value that a mobile app can bring them. Check out how one hotel, The Mountain View Grand, uses TourSphere’s mobile app to serve their guests.
Try it out today on the TourSphere Builder, which allows interested parties to take a free test drive to play around with features and build a mock-up of how the app will look. Then, when you’re ready to implement, you can take it live and give guests the royal virtual treatment!
At TourSphere. we’re big proponents of any kind of tour. Whether it’s in-person guides leading you through exhibits or one of our mobile apps giving you the low-down on little-known city tourist attractions, tours are a great way to get the most from your visit anywhere. And in autumn, when the air is crisp and the nights longer, there’s no better way type of tour to try than one that incorporates ghosts, ghost stories and other haunted happenings.
We’ve compiled a list of our top 10 picks for Halloween tours across the country. Think we’re missing one? Add it in the comments!
- Tour Witch City: We’d be remiss not to start in our very own backyard with “The Witch City.” Salem, MA was made famous by the Salem Witch Trials in the 1600s. More than 300 years later, Salem has stayed rooted in its history with a variety of haunted and witch-related attractions. For more of a hands-on experience, check out Spellbound Tours, which combines the history of the Salem Witch Trials with ghost hunting.
- Ghosts and Gimlets: Enjoy a drink or two with your paranormal sightings on this tour of Savannah, GA’s haunted pubs. The walking tour covers 300 years of history, ghosts and pirates and helps to explain why Savannah is considered the most haunted city in America.
- Civil War Ghosts: There are ghost sightings, and there are historical ghost sightings. If the latter is your thing, check out Gettysburg Ghost Tours, which takes you through “No Man’s Land” to the most haunted hallways and buildings in this famous Civil War battlefield.
- Eat, Drink & Be Scary: The Ghost Hunt at the winery Marjim Manor in Appleton, NY provides hungry participants with appetizers, a wine tasting and two glasses of wine–all the better to see ghosts. The Buffalo Paranormal Detectors bring in ghost detection equipment and leads the group through the estate to see what they can find for Halloween inspiration.
- Hotel Haunts: The Brown Palace Hotel in Denver, CO might be better for a good scare than a good night’s sleep. Known as one of the nation’s most haunted hotels, falling liquor bottles, the roaming ghost of the hotel’s founder and mysterious switchboard calls are all part of the tales you’ll hear.
- Redrum for Real: If you find yourself in Estes Park, CO, around Halloween, it’s time to pay homage to the master of horror himself, Stephen King. Tour the Stanley Hotel–King stayed in Room #217 when writing The Shining and based his horrifying tale on the location. The tour also covers ghost stories, haunted rooms, and a spooky underground tunnel.
- America’s Glitziest Ghosts: Las Vegas isn’t necessarily the first place that comes to mind for Halloween, but Haunted Vegas Tours shows the haunted underbelly of a city known best for showgirls and gambling. Check out the “Motel of Death,” where a number of celebrities have died , and the home of one stubborn Vegas spirit, who refuses to leave despite numerous attempts at exorcism.
- Terror in Texas: Thanks to its Wild West history, Galveston, TX has many tales of murder, revenge, passion and more–many of which have resulted in unsettled spirits hanging around even today. The tour is based on eye-witness account of paranormal activities and incorporates spine-chilling ghost stories.
- Haunted Mansion: A tour of the beautiful Biltmore estate is a must-do in Asheville, NC, but their latest offering puts the bizarre past of the Biltmore Village on display for those who love a little haunting with their history. Learn about serial killers, curses and a kangaroo that arrived from another dimension in this unique Halloween tour.
- San Diego Spirits: Considered the most haunted city in the West, San Diego boasts creepy graveyards, haunted mansions, and The Travel Channel’s “Most Haunted Site in America” (The Whaley House). Enjoy racy, historical tours with a haunted twist on the Haunted San Diego Tour.
How do you get spooked in your hometown? Share your picks for the best ghost tours in our comments section!