New Feature Release: In-App Rating & Review

Promote your app by getting more reviews on the stores! We have developed an in-app review system where users receive a push notification asking them to rate the app while perusing it! It has been shown that getting more positive reviews on the stores drives more downloads. As Laurie Galazzo, CMO at AppTweak, explains "not … Continue reading New Feature Release: In-App Rating & Review

What’s Your Sign?

The right signage in the right places. It’s your first time here, you step into the lobby and look around. There’s the kiosk where you can purchase tickets, the gift shop is nearby, and beyond the new exhibit you’ve heard about. The ticket line is moving slow so you check your phone. After looking at … Continue reading What’s Your Sign?

5 Strategies for Marketing Your Mobile Tour

Once your mobile tour is launched, you need to make sure people know about it! Marketing and strategic promotion are key. Here are some tips to help you successfully increase awareness and encourage use of your tour. 1) Create Prominent Signage Signage, signage, signage! We can't stress this enough! Your visitor won’t use your tour … Continue reading 5 Strategies for Marketing Your Mobile Tour

Five Reasons Every Hotel Should Have a Mobile Tour

If you're a hotel, you spend a lot of time and effort to provide information to your guests. Racks of brochures line the lobby with info about the surrounding area, and a concierge is available to talk with guests about shopping and dining options. But what about having a smartphone app for the hotel - … Continue reading Five Reasons Every Hotel Should Have a Mobile Tour

Apps as a Marketing Tool for Book Publishers

The digital versus print worlds have been at odds in the publishing industry for years, and while many people argue for one side or the other, smarter publishers have learned how to embrace both. The problem is, digital initiatives can be expensive and out of reach for many independent publishing houses. Union Park Press here … Continue reading Apps as a Marketing Tool for Book Publishers

Local Publishers: Selling Ads for Mobile

Publishing isn't an easy road in 2012. At TourSphere, we speak to lots of publishers looking to diversify their revenue streams, provide more robust advertising options and provide different products for their  readership. In fact, eMarket predicts that mobile ad spending for 2012 will hit $2.6 billion -- 80% more than the spend in 2011. … Continue reading Local Publishers: Selling Ads for Mobile

5 Reasons Why App Analytics Are Critical

It's always startling to me when we talk to museums, cities, and hotels who have an app - but no idea how many visitors are using it.  A huge value that an app can bring to a visitor-based organization is data, data, data! A mobile app can provide an incredible window into what your visitors … Continue reading 5 Reasons Why App Analytics Are Critical

Part 2 of Marketing Your Smartphone App: Online

So we covered some of the basics of Marketing Your Smartphone App: OnSite. Now let's talk about marketing your museum's mobile app online. Marketing your app online is fun because you can use video and compelling images to get people excited about your organization and the app. So now let's jump in to things you … Continue reading Part 2 of Marketing Your Smartphone App: Online

Marketing Your Smartphone App: OnSite

Great, your museum or city has a smartphone app!  Now the key to success is getting visitors to USE your app.  This post is the first in a series which I will be posting on how to effectively market your app.  In this post we will cover ways you can promote your app on-site at … Continue reading Marketing Your Smartphone App: OnSite

AASLH Post-conference Report

We just returned from the American Association of State & Local History annual conference in Richmond, VA. It was a fantastic time and we had the chance to brainstorm interpretive and mobile strategies with dozens of interesting historic sites and museums from around the country. We're proud of our friends at the Edsel & Eleanor … Continue reading AASLH Post-conference Report