Tag Archives: Native Apps

App Spotlight: Toledo Museum of Art

25 May

Toledo Museum of Art Audio GuideQ&A with Maria Iafelice, Docent Program Manager at Toledo Museum of Art

Since its founding in 1901, the Toledo Museum of Art’s mission has been art education and it has earned a global reputation for the quality of their collection, their innovative and extensive education programs, and their architecturally significant campus. More than 30,000 works of art represent American and European painting, the history of art in glass, ancient Greek, Roman, and Egyptian works, Asian and African art, medieval art, sculpture, decorative arts, graphic arts, and modern and contemporary art. The app provides content that caters to a variety of audiences and allows visitors to explore the galleries in alternative ways.

Q. How does the app enhance the visitor experience?

A. 
TMApp integrates technology into the gallery experience and provides a sensory learning opportunity for visitors to look, listen and learn; we know that people learn in different ways. Additionally, TMApp creates an opportunity for new audiences to access and connect with our collection and for current audiences to see it in new ways. TMApp allows us to communicate with our visitors and also help them to navigate the space.

Q. The app features a very unique approach to an audio tour, with original poems inspired by the TMA collection penned and read by revered Irish poet Paul Durcan. Was it always the intention to use his work in the app when he began his residency at the museum?

A. 
It was a great honor to have Irish poet Paul Durcan write a book of poetry inspired by works in the TMA collection. While working on the project, we knew we wanted to incorporate his poetry in the galleries. The timing of his public poetry readings and the beginning of our relationship with OnCell was happenstance. This audio tour inspired another poetry-related audio tour that’s currently in the works.

Scavenger narrator Cardinal Antonio Barberini gives users clues to locate an animal on the loose in the galleries.

Q. Another unique feature of the app is a “wild animal hunt” for a creature who has found its way out of an artwork and prompts families to follow clues around the museum.  What inspired you to create this experience in the app?

A. Because the Toledo Museum of Art has a long history of immersing children in the world of art, we believe that it’s never too early to start the learning and engagement process. The goal of the Escape! scavenger hunt on TMApp was to have a fun and playful way for families to explore the galleries and to look closely at works of art.

Q. How has the app been received by visitors and colleagues?

A. We’ve received a number of positive reviews including a young visitor who was so excited about the scavenger hunt that he wanted to come back the next day to explore again!

Q. How do you plan to leverage the app builder to share new content?

A. We’ve used the builder to ensure the app is updated and reflects rotating exhibitions. For example, visitors were able to dive deeper into our special exhibition Kehinde Wiley: A New Republic with a mobile guide that includes artist interviews, with video and audio interviews with the artist; images of the Old Master works of art that were the sources for poses, titles, and other details; audio commentary; and other contextual information. We have also used the guide to include information about TMA collection connections, a soundtrack (on Spotify) inspired by the exhibition and created by the TMA Teen Apprentices, and a selection of audio descriptions for visitors with vision impairments. Visitors can look forward to new guides coming this spring that will include accessibility features including extended audio descriptions.

Q. What advice would you give to other organizations who are looking to create an app?

A. You don’t have to do it alone. This project is a collaborative effort across multiple departments including Information Systems, Marketing and Education & Engagement which has been important in the development phase. Additionally, frontline staff has been leveraged to promote the TMApp experience.

The TMapp app features original audio and poetry, gallery tour, an interactive scavenger hunt, and essential visitor info such as admission and floorplans. The app will soon be paired with location-aware beacons to help visitors discover content. It is available for download on iOS in the App Store and Android in Google Play. Access the web app on any web-enabled device at TMAapp.oncell.com.

App Spotlight: Texas Time Travel Tours

7 Jul

Q&A with Susan Shore, Heritage Tourism Program Specialist at the Texas Historical Commission

Texas Time Travel Tours, the mobile app created by the Texas Historical Commission, is a true portrait of Texas. The app features over 550 sites, 170 of which are highlighted with audio and video. Currently there are seven statewide tours in the app and one site-specific tour for THC historic property Fulton Mansion. Points of interest cover the entire state, from Amarillo to Brownsville, to Texarkana to El Paso. The primary goal for the app is to inspire people to travel Texas and specifically historic sites, whether that is a historic fort or a downtown district.

Q. Why did the Texas Historical Commission decide to create an app?

A. 
Our team had been considering the development of a mobile app for some time. We traditionally have created travel guides in a print format, but not only is it quite expensive, it limits the content we can include. In addition to broadening our user demographic by introducing Texas history on a mobile device, we also wanted to broaden our storytelling capacity to drive visitation to communities across the state. The THC’s motto is “real places telling real stories”—what better way than to encourage travel to those places?

Q. What are the benefits for visitors to use the app?

A. Accessing the stories of Texas using the app allows the user to have information at the ready on their personal device, whether they are traveling to a location or simply viewing from the comfort of home. Once the full native app format is complete with individual tour download capability, users will have more complete access to points of interest in areas of the state that are quite remote and have limited cell/wifi connectivity.

As mentioned earlier, the app allows for rich visual storytelling with the inclusion of image galleries and video, something not possible using print formats.

We have lots of stories to tell! The app’s capacity to house multiple tours gives users access to all of it with just a click or a swipe. Users can also quickly know what places are close to them by using the Nearby map that shows points of interest for all tours.

Q.  How did the THC team go about planning such a large project?

A. Planning began about a year before the initial RFP was issued. We researched other apps for excellence in both storytelling and user experience, and developed a strong vision for our end product. While we had a long list of functions we would like to have in the app, we also realized that the costs of having a platform custom developed for our project probably didn’t meet the long term ROI. We found that already established platforms like the one offered by OnCell could meet our needs with some customization.

Q. Can you tell us a little about how the content was created for the tours?

A. Most of the initial tours built upon existing agency print guides or guides under development. These guides served as the foundational material to help define the scope of each tour. We established small groups of subject matter experts and advisory stakeholders to work with the staff development team. We contracted external vendors for scriptwriting and video production services.

Q. Can you tell us about your marketing strategy for the app?

A. Much of our publicity is tied to the THC’s social media channels–Facebook, Twitter, YouTube, and blog posts. Videos from all of the tours are included on our YouTube channel and descriptively tied to the app. This also makes it easier to embed in posts on other channels like Facebook. We experience very high engagement on Facebook when video stories are included in posts about the different tours on the app.

Launches for individual tours are tied to related external events when practical. For example, La Salle Odyssey launch corresponded to the opening of a new permanent installation of the reconstructed ship, La Belle, in a major museum. Hispanic Texas launched during National Hispanic Heritage Month.

Each tour provides many storytelling opportunities, and will make it easy for us to continue promotions throughout the year with little or no content repetition. All of these contain language that directs user to the full app experience.

Q. What advice would you give to other organizations who are looking to create an app?

A. Do your research and ask questions for both platform selection and content development. Keep your audience top-of-mind and be consistent in the style and quality of all elements of the project.

Texas Time Travel Tours features an immersive blend of interpretive audio with first person interviews, video, and image galleries that allows users to experience the real places and real stories of Texas. GPS features allow visitors to locate nearby points of interest and offers people an easy way to share content with social media. Explore the rich heritage of Texas by downloading the app, available for iOS in the App Store and Android in Google Play. Access the web app on any web-enabled device at http://texastimetravel.toursphere.com

App Spotlight: Cranbrook House and Gardens

2 Jun

Cranbrook House and Gardens smartphone app for iOS and Android

Q&A with Eric Franchy, Public Relations Coordinator at Cranbrook House and Gardens

Cranbook House and Gardens, located in Bloomfield Hills, Michigan, is the oldest historic manor in metropolitan Detroit and serves as the centerpiece of the Cranbrook Educational Community campus, a National Historic Landmark. Formerly the estate of Ellen Scripps and newspaper mogul George Booth, Cranbrook is an English-Tudor house designed in the American Arts and Crafts style by famed Detroit architect Albert Kahn in 1908. The grounds of the house and gardens spans over 40 acres and sees over 5,000 visitors a year. The app provides an audio tour rich with historic imagery and introduces visitors to the history of Cranbrook prior to guiding them through the gardens.

Q. What was the main goal for creating an app for the Cranbrook House and Gardens?

A. 
The goal for providing an app was to enhance the visitor experience. Our initial idea was to take our garden tour into the virtual sphere and to help our guests navigate the property. Once we began working with the OnCell app builder we realized there was potential for us to create an all-inclusive app.

Q. You launched your app last year and put it on hold for the winter lull. Did you learn any lessons from the previous year and make any adjustments for your spring relaunch?

A. The native app wasn’t live until the end of summer last year; as such, we decided to use the remainder of our tour season last year as a soft-launch for testing purposes. As a result of testing we did make some edits to the app, such as slowing down the duration of our image gallery from light speed to one that allows the user to actually see each image! We changed the design of the app homepage this year to make it more visually inviting and mobile friendly, and also incorporated OnCell’s new ‘Favorites’ function.

Q. How has the app been received by visitors and colleagues?

A. Our app was just announced to the public in late-May, but so far it has been well received. I spoke with two guests yesterday who were visiting from out of state, they told me they were in front of one of our sculptures and wanted to know more about it, so they opened the app and found exactly what they were looking for. The beta team of members and colleagues that helped us test the app during the soft-launch last year were really impressed with the app and all of its features.

A visitor uses the Cranbrook House and Gardens mobile app

Standing above the reflecting pool, a visitor uses the Cranbrook House and Gardens mobile app to tour the gardens.

Q. How does your organization promote the app and encourage its use?

A. We promote the app and encourage its use through a press release announcement to media, email announcement to the public, inclusion on our website, social media postings, onsite signage, inclusion in our Visitor Guide & Map brochures, and informational rack cards.

Q. The app looks great–nicely curated with both modern and archival images along with wayfinding info. How long did it take your team to gather the content and publish your app?

A. Thank you! It took us about two months of researching archival databases, scripts, and other information to gather the tour content, and another one to two months to design the app. The biggest challenge was trimming all of the content gathered into an amount acceptable for display on a mobile device; Cranbrook has such a rich history!

Q. Do you have advice for other orgs that may be interested in developing an app?

A. Have fun with it, be creative, and think about how you want the app to be structured before you begin building pages.

Q. What are the next steps in your organization’s visitor engagement strategy?

A. We plan to continue to find creative ways for the app to improve visitor engagement. In addition to the app tours, we may add one or a few scavenger hunts of varying difficulty. New technologies such as push notifications that could give us the possibility of alerting users of what’s in bloom each week are currently being explored as well.

The Cranbrook House and Gardens smartphone app features interpretive audio, video, and image galleries, along with an interactive map and visitor info such as events and admission. It is available for download on iOS in the App Store and Android in Google Play. Access the web app on any web-enabled device at http://cranbrookhouseandgardens.toursphere.com

App Spotlight: The Noah Webster House

30 Mar

Noah-Webster-App-HomeQ&A with Sarah St. Germain, Coordinator of Public Programs at the Noah Webster House

The Noah Webster House & West Hartford Historical Society is located in the restored birthplace and childhood home of Noah Webster. Webster was a national figure known not only for the first American dictionary and the Blue-Backed Speller, but also for being a federalist, an abolitionist, and a cofounder of Amherst College.

Our team worked closely with the Noah Webster House to create a unique custom design and help build a striking multilingual app. The app was designed especially for onsite tablet devices. It features English and Spanish tours, unique content for children, and closed captioned videos to better meet their accessibility goals.

Q. How many visitors do you see a year?

A. Around 4,000 visitors take tours of the house each year.

Q. What were the main goals for creating your app?

A. We wanted to extend our audience and reach out to the deaf, hard of hearing, and Spanish speaking communities. West Hartford, Connecticut is a highly diverse town and we want to be able to offer an experience that just about anyone can enjoy. We would like to expand the tour to other languages in the future.

Noah-Webster-App-RoomQ. How does it enhance the visitor experience?

A. The videos, object information, and narration give a completely different story than we’ve told in the past. It includes videos of an actor playing Noah Webster and using his words to tell the story of his life. Each one is only a couple of minutes long. We also included videos of local experts talking about and demonstrating a variety of things. Hearth cooking, weaving, architecture, room use, etc. And with the videos for kids, by kids, there’s something for every age group. Visitors love to see the kids react to eating colonial foods that are weird to kids now, like black pudding and clams.

Q. How are you using the app?

A. We’re using the app on days when we don’t have a tour guide.

Q. How are onsite devices used in your mobile strategy?

A. We only have four tablets available now, but we’re hoping to add more soon. Each tablet is loaded with the proprietary app and can be used by one or more visitors.

Q. Why did you choose to have onsite devices only, and not a web or native app for download in the app stores?

A. Since the app covers the entire house, we decided not to give away our tour completely. We still want people to come to our site to see the historic house and interact with it and our exhibits. We are planning to post some of the videos and highlights on our website at some point.

Q. Can you tell us a little about how you created the content?

A. It was a lot of trial and error because we had a ton of information and each room narration was originally about 7 minutes. But visitors don’t want to listen to something for that long, so we found different ways to share the info, like the videos, object information, and the paintings.

Q. How did you plan the app?

A. We did a survey in 2011 about how people like to tour a museum. Half wanted a guided tour, while the other half wanted a self-guided tour. We can now cater to just about everyone.

Q. What advice would you give to other organizations who are looking to create an app?

A. Get funding first! It was a tough road to get planning grants, then have to apply and reapply for implementation grants. The funding was definitely why it took so long to finalize the app. If you can layout your entire plan first and talk to the funders along the way, it will save you a lot of time. In the end, the changes we made along the way have made our tour stronger and more applicable to our site.

Q. How are you marketing the app?

A. We’ve sent out press releases and emails, but we also have an exhibit space in Blue Back Square in West Hartford Center. It’s a changing screen that includes info on upcoming programs and events. We have the tablet tour in the mix, so hundreds of people see it every day.

Q. What part of the app is a staff favorite?

A. We LOVE the art! Monica Vachula, the artist behind the imagery, did an amazing job at giving the historic house a more lively look. You can see the room in front of you, then look at the tablet and see what the room might have looked like with the Websters in it. There is a painting for each room, so it’s hard to choose a favorite.

Noah-Webster-House-Tour-Object

 

Though the Noah Webster House tour is not available for download, visit www.noahwebsterhouse.org to learn more about the lexicographer who strongly believed that the United States had a distinctive brand of English with its own idiom, pronunciation, and style, and published the first truly American dictionary in 1783.

App Spotlight: Des Plaines History Center

21 Nov

Q&A with Shari Caine, Executive Director at the Des Plaines History Center

Founded in 1968, the Des Plaines History Center collects, preserves, and interprets the history of Des Plaines, Illinois and its people and provides access to those resources through exhibits, educational programs, and research facilities. They launched their mobile walking tour in late October, 2014, which includes interpretive audio for 10 historic sites in downtown Des Plaines and features a room-by-room tour of the Kinder House–a 1907 Queen Anne home turned museum.

Q. Why did you decide to create an app for your organization?

A. This was something we’ve been discussing for the past year. We wanted to do something technology-based that was interactive and available to as many people as possible. At first, we talked about working with an app developer, but around the same time we learned about what TourSphere had to offer, and after trying it out, we knew it was the type of app-making tool we could use ourselves.

Q. What are your interpretive goals and what are the benefits for people to use the app?

A. Our goals include increasing attendance, improving the quality of program content through historical interpretation, and increasing awareness of history in the community. We believe that this app will serve as both a great educational tool and a marketing tool, helping to make people more aware of the history of the community and bring in more visitors to the History Center. The proximity of the walking tour to our downtown area will reach many people who are in the area, whether they are residents, commuters, or visitors. The nearby transportation services, including the bus transfer points and the train station, are opportunities for us to promote the app further.

Q.  What advice would you give to other organizations who are looking to create an app?

A.  First, I would suggest that they determine whether they need someone to create and design the app for them, or if they are willing to do the work themselves. Then, I would recommend they look into all the tools that are available, compare the costs for each option, and take advantage of opportunities to test out the free trial for app-building tools. Finally, they will need to identify their potential audiences and how far they can reach by using the app to bring in new visitors.

Q.  Can you tell us a little about how you created the audio content?

A. The script was written by our Curator based on information and photographs from our historical archives. The audio was created by a volunteer who works in the IT field and who also has a bit of a background in voice acting and recording. He recorded the digital files from his own studio and delivered them to us. We were fortunate to find someone willing to work with us on a volunteer basis. I would recommend working with a volunteer to keep costs low, but it’s important to interview the person first, and review their demos, in order to assess their level of skill, knowledge, and ability in this type of work.

Q.  How are you planning to market the tour?

A. We held a special event on October 17, planned in conjunction with a re-opening of the second floor of our house museum. There was a special introduction to the walking tour app featured during the event. We also published information about the new app in our newsletter, and we’ve been interviewed by the local newspaper. In addition to the publicity for the special event, we will also distribute a poster and other materials relating to the app itself, with QR codes printed large enough for passersby to see as they are in the area of a building that is featured on the tour. We will promote the tour on a continual basis throughout the community, at other events, and through our Facebook and Twitter feeds, as well as in other community publications. We also just had a group of 44 high-school aged German exchange students visit the History Center, and they participated in a demonstration of the walking tour app.

Des Plaines Mobile Tour App Screenshots and QR code

The Des Plaines mobile tour app can be accessed on any web-enabled device at http://desplainestour.toursphere.com

App Spotlight: Newport Historical Society Native Apps

5 Sep

Q&A with Stacie Parillo, Head of Collections and Manager of Digital Initiatives at Newport Historical Society

Newport App Splash ScreenThe Newport Historical Society originally launched their web app in November of 2012. TourSphere worked closely with the NHS team to develop a custom theme and build an app that launched a historic properties tour with over 40 sites. They have continued to grow their app over time to include special digital exhibitions of unique treasures from their collection, tours by theme, and additional points of interest that include the famed Newport Cliff Walk. The NHS has broadened the accessibility of their app by releasing both a native iOS and Android app.

Q. Can you say a few words about the success of the app?

A. The app represents an exciting new way for the public to access historical content that the NHS has generated, as well as raises local awareness of Newport’s historic significance by providing pride of place for residents. The app replaces the need for museum-loaned devices as visitors can access Explore Historic Newport from their own personal devices. A supplement to our guided tours, users of the app can curate their own experience of historic Newport, from anywhere in the world, any time of day or night. The history of Newport is now accessible in a way that it never was before.

Q. Why did you decide to create new native apps in addition to the web app?

A. We discovered that many people do not know how to use or are not very familiar with technology and many smartphone users are accustomed to going to either the App Store or Google Play to search for and download an app. The native apps were created to help those that were unfamiliar with the concept of a web app to still be able to access the content via the app stores – many smartphone users instinctively jump to the native stores when they think of mobile apps, so we wanted to work with that behavior.

Q. How do the native apps fit into your interpretive goals?

A.  The native apps will increase exposure and access, which will allow the app to do what we hoped from the onset – put Newport history in the palms of peoples’ hands.

Q. Do you have any new content that people familiar with the app may not know about?

A. Because the app is so flexible and accommodating, it is also infinitely expandable. A newer addition to the app is the integration of NHS exhibit content, allowing visitors to learn more about collections items on exhibit as well as the opportunity to virtually visit the exhibit. We have also started generating born-digital exhibits curated by interns that highlight their subject expertise and our collections. Historic sites continue to be added on a routine basis, and soon to be added are oral histories, video, and more exhibit content.

Q. How do you like working with the team at TourSphere and the App Builder?

A. We’ve had a very positive experience building the app with TourSphere – the team has been very responsive to our questions and concerns and have been quick to help us solve any issues that arise. The interface of the CMS is very intuitive, and has been able to be used by several staff members with little training, making it very easy and convenient to continually add content. It was important to us to make the app dynamic and current. We did not see this as a project that would ever be completed. The app would continually grow, never getting stagnant and TourSphere’s CMS allows us to do just that.

Download the native iOS and Android apps to take a tour through historic Newport, RI.

app-availability-appstore

Available on Google Play

App Spotlight: The Harriet Tubman Underground Railroad Byway

7 Oct

History Comes to Life

Before Emanicipation, enslaved people depended on a secret network of men and women to lead them to freedom: the Underground Railroad.
Harriet Tubman Byway App

Courageous women like Harriet Tubman secured slaves’ safe passage along the Underground Railroad, as the network came to be known. Reading about the Railroad in history books, it’s hard to imagine the breadth and depth of the slaves’ journey and obstacles they faced along the way.

But thanks to the Harriet Tubman Underground Railroad Byway, today it’s possible to revisit the geographic route that Tubman took to ultimately bring dozens of enslaved people to freedom. The Byway is a scenic 125-mile route that runs along the Eastern Shore of the Chesapeake Bay. With more than two-dozen historical sites of interest, it weaves through a beautiful landscape that has been virtually unaltered for over a century.

But how do you know where to go? Enter the excursion app created by TourSphere. Whether you have two days or two hours to explore the Byway, this app has everything necessary to plan and execute a trip—including an overview of the driving tour, contact info for the organization, and an interactive map detailing the route.

Not only can users locate all the points of interest on the tour, they can also have a totally interactive experience using the GPS and written directions to guide them along their way

This audio tour app is a powerful storytelling tool, complete with beautifully scripted narration with a wide cast of characters and perspectives. Users can start the audio tour from the beginning, or jump ahead to sites of particular interest.

The app is currently available as a web app—all that is required is connectivity and a browser—and in the iTunes app store. Keep your eyes peeled for the Android version.

To view the Harriet Tubman Underground Railroad Byway app, visit http://tubman.toursphere.com or scan this QR code with your smartphone.

To view the Harriet Tubman Underground Railroad Byway app, visit http://tubman.toursphere.com or scan this QR code with your smartphone.

3 Museums with Award-Winning Apps!

26 Jun

It’s been a great year so far for our clients!

The Metropolitan Museum of Art won a prestigious 2013 MUSE Award from the American Association of Museums last month — in the  Games and Augmented Reality category. Built on the TourSphere mobile platform, and co-produced with Green Door Labs, Murder at the Met: An American Art Mystery is a mobile detective game . Visitors use their smartphone to explore museum objects and interview suspects and witnesses in order to solve the murder of Virgine Gautreau, the woman immortalized in Jean Singer Sargent’s masterpiece Madame X.

Gore Place and the deCordova Sculpture Park & Museum took First Place and Honorable Mention, respectively, for Best Mobile App at the 2013 New England Museum Association Awards. Both apps are outdoor self-guided GPS tours that offer detailed interpretations of their grounds.

The American Association for State & Local History also awarded the Gore Place app with a 2013 Award of Merit.

We’re always honored to work with such fantastic clients – congratulations from all of us here at TourSphere!

Award Winners

Free Case Study: the Edsel Ford House Smartphone App

20 Jun

Did you miss our webinar on Mobile Apps in Historic Homes? Don’t fret!

In partnership with the Edsel & Eleanor Ford House, we’ve just released a new white paper that explains their award-winning app project – from conception to launch and evaluation.

Go ahead and download it – and send it to your friends and colleagues.

Click here to download the Ford House Mobile App: Case Study.ford house white paper

Apps as a Marketing Tool for Book Publishers

9 Nov

The digital versus print worlds have been at odds in the publishing industry for years, and while many people argue for one side or the other, smarter publishers have learned how to embrace both. The problem is, digital initiatives can be expensive and out of reach for many independent publishing houses.

Union Park Press here in Boston is one such indie publisher. They put out great titles on history, arts and culture in New England, and they were seeking a

creative way to market their latest title, Drinking Boston: A History of the City and its Spirits by Stephanie Schorow. And that’s the reason that those who pick up this title–suitable for both the history buff and the cocktail aficionado–will find a QR code in an unlikely place: on the book’s cover. The QR code leads to a TourSphere tour of the book’s bars and pubs–a virtual pub crawl that, with the help of the interactive map in the app, helps to bring the book to life and allows the user to retrace the book’s steps through the city.

Creatively marketing a book through a free app is something new to indie book publishing, which until now has seen apps and digital marketing as often outside its budget. When apps cost tens of thousands to develop, it’s hard to justify them as part of a small title’s marketing budget. But TourSphere was able to provide Union Park Press with a creative solution that addressed the issues normally faced with digitalmarketing:

  • Expense: While a traditional app can cost tens of thousands of dollars, TourSphere allows anyone to develop an app for free. A small hosting fee applies only when the app goes live.
  • Technical Expertise: Traditionally, app development requires a technical expert or programmer. TourSphere was designed to allow people to develop apps with no coding or programming; it’s a simple content management system that almost anyone will be able to use.
  • Accessibility: Normally, you’d have to decide whether you want to develop an iPhone or Android app, known as native apps, and that would leave many of your potential users out in the cold. TourSphere’s web app technology looks and feels like any other app on your phone but is accessible through any web browser on any mobile device, phone or tablet. Because it’s web based, it also allows for instant and free changes to the app whenever you want.

Drinking Boston’s virtual pub crawl app offers a dynamic addition to the book and helps connect users to its content. By launching a PR campaign around the app, Union Park Press is also able to garner additional attention for the book and engage app users who may then be interested in a more robust history in print.

For more information, or to check out the Drinking Boston app, visit http://drinkingboston.toursphere.com/en/.

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