Free Case Study: the Edsel Ford House Smartphone App

Did you miss our webinar on Mobile Apps in Historic Homes? Don't fret! In partnership with the Edsel & Eleanor Ford House, we've just released a new white paper that explains their award-winning app project - from conception to launch and evaluation. Go ahead and download it - and send it to your friends and … Continue reading Free Case Study: the Edsel Ford House Smartphone App

Apps as a Marketing Tool for Book Publishers

The digital versus print worlds have been at odds in the publishing industry for years, and while many people argue for one side or the other, smarter publishers have learned how to embrace both. The problem is, digital initiatives can be expensive and out of reach for many independent publishing houses. Union Park Press here … Continue reading Apps as a Marketing Tool for Book Publishers

Apps 101: Native apps vs. Mobile Web apps

I spend a lot of time talking to people and organizations - museums, hotels, universities - about mobile apps. One of the first things I like to point out is that there are different kinds of mobile apps.┬áThere are native apps like iPhone and Android apps, and there are Mobile Web apps. It's important to … Continue reading Apps 101: Native apps vs. Mobile Web apps